Canto Motto Women's World Freedom Growth A/W 2016 Shenzhen Fashion Week

Canto Motto women's clothing is simple, stylish, elegant, sexy and rational coexist. The unique artistic quality and profound cultural connotation combine perfectly to create the image of Chinese women's “Intelligence and Wisdom” and express the noble, elegant, confident and harmonious charm of urban women.

Dialogue brand

Interview

SZFW: What fashion elements will be included in the 2016 Autumn/Winter collection?

Canto Motto: This is a concept show, where elements extend the natural, simple and elegant style advocated by the brand. However, the focus of this show is not on clothes but on the philosophical spirit that touches the soul.

SZFW: What was the source of inspiration for this season?

Canto Motto: Inspiration is "Yan. Beyond Nature." All things are derived from nature. The world we live in is the product of nature and human activities. The evolution of life is the trajectory of the freedom of heaven and earth, the feeling of all things and all things. Feeling is a deep meaning of life cycle. Life is a great creation of nature, but man has energy that transcends nature.

SZFW: How do you see the balance between fashion trends and classic styles?

Canto Motto: The classic style that the brand inherits every quarter is the representative of the brand style. On the basis of retaining the design of the brand's soul, it incorporates new design techniques that meet the brand style of the season, giving consumers a sense of freshness, which is the style of the brand. The convergence of seasonal trends.

SZFW: In the future, will the original design share increase in market share? How do you see the combination of design and business?

Canto Motto: Yes, consumers are looking for unique designs in the homogeneous market, which makes original designs more and more popular in the market. In fact, whether it is design or business, it is based on the user as the carrier. Therefore, the design that focuses on the user's mind and responds to the needs of the audience as a starting point can go a long way.

SZFW: How to keep designing inspired?

Canto Motto: "Inspiration comes from life." This sentence is very old, but it is an eternal truth. CANTO MOTTO believes that if you love your life enough, will creativity come to an end?

SZFW: What are the plans and expectations for the future of the brand?

Canto Motto: We all believe and know that the CANTO MOTTO brand will enter every aspect of people's lives because it is deeply rooted and ubiquitous. And on this point, I am full of expectations.