1234567 romaxxi 2016 Autumn Winter Collection stunning Shanghai Fashion Week

At 14:00 on April 13, 2016, In a conference named [City, Fireworks], it lit up the 2016 Shanghai Fashion Week and became one of the brightest brands on the day!

The Shanghai Fashion Week With a mature design concept and a good market foreshadowing, Shanghai Fashion Week is an international fashion stage that completes its debut as a designer brand, and is particularly in line with this year’s fashion week’s “local and international perspectives” and the “original” release pattern. The unique positioning of both design and commercial landing also predicts the pursuit of diversified cross-border cooperation in the design and promotion methods, the expansion of more commercialized approaches for designer brands, and the bold attempts to obtain guests from all walks of life. Hand good word of mouth!

From the “MAXXI” contemporary art museum in Rome, Italy, which the founder Xue Xingfeng loves, the 1-7 digit characters represent an infinitely extended life cycle, and at the same time represent the ideal of diversification in the future as an original brand. From the very beginning of its creation, it insisted on implementing the simplest and most primitive aesthetic foundation, and advocated returning to the origin of life. It strived to be a diversified design brand based on experience in everyday life.

This is the first debut of the fashion week since the birth of the brand. In the name of “City and Fireworks”, the concept of space is used as the starting point of creation—the artistic works of space sense, the cultural atmosphere radiating from the urban space, and even the happy fireworks in the city’s sky to express their foothold in life experience and advocacy for happiness. Life and happiness family design concept.

This release continues the brand's simple shape and relaxed image, with a focus on loose silhouettes. The geometric shape of the opening hits a clear, three-dimensional scene. The popular bright red leaves the autumn vibrant. The fresh chalk color matches the brand's classic blue-green color to create a peaceful and peaceful feel for the city. When the fireworks bloom in the night sky. The burning flames sparkle with dazzling colors, combining funny and quirky patterns, brilliant colors, and sparkling colors to create a very happy and grotesque atmosphere for the winter collection. The series of fireworks heralds a cultural symbol of celebration and happiness, bringing too much joy and enjoyment to people.

The moment of fireworks bloom was frozen. In this joyful and beautiful moment, 6 happy children and their beautiful mothers dressed in children's costumes took pictures on the platform and kept smiling, sharing with the designers. Interpretive: "Please keep your smile, life is actually very simple, is the sun, freedom and flowers" brand concept.