Editor's note: cashmere is scarce, known as “soft goldâ€, and the natural price is very expensive. The price of a big brand like “Ordos†is at least a thousand dollars or more. However, in the course of the reporter’s visit to major shopping malls, it was found that some of the standard The "cashmere sweater" called cashmere only needs a few hundred dollars or even tens of dollars, and it often makes consumers scratch their heads. Then, what causes a chaos in the cashmere products market?
With the advent of a few winter months, the lightweight, soft and warm cashmere sweater has become a favorite of many consumers. The cashmere material is scarce, known as "soft gold" reputation natural price is not cheap, similar to the "Ordos" this big brand price At least a thousand dollars or more. However, Hefei market, there are also a considerable part of the cashmere "Cashmere sweater" only needs a few hundred dollars, or even tens of dollars, often made consumers scratch their heads. The reporter found in the market interview, due to Cashmere inspection and identification is more difficult, cashmere products generally exist in the concept of stealing, false report components, unscrupulous businesses shoddy shoddy, false, a market chaos.
[Chaos] special cashmere sweater as long as 99 yuan
A few days ago, the reporter randomly visited several shopping malls in different areas of the provincial capital, and found that there were many types of cashmere sweaters on the market, and the prices and quality were uneven. It was difficult for the public to distinguish the authenticity from the fake ones.
In a shopping mall at the intersection of Qianshan Road and Wangjiang Road, a counter of a clothing store was lined with various types of cashmere sweaters, with a "Special Offer 99" sign standing next to it. The reporter randomly opened several of the signs and found all The styles are marked "fabric main material: cashmere blend, cashmere content: 60 ~ 95%, original price 299 yuan." "Cashmere is so high, so cheap, will it be false?" Faced with the questioning of reporters, a The Purchasing Guide said that because of the activities done at the end of the year, it was so cheap, and promised to reporters that it was “replacementâ€. In the other clothing store of the mall, there are also many fashionable cashmere sweaters on display. The reporter saw these cashmere. The price of the shirt is mostly between 100 and 400 yuan. The most expensive one is the thick and fashionable cashmere sweater. The label indicates that the material of the fabric is pure cashmere (more than 95%). The reporter questions whether the cashmere is genuine or not. He also vowed to tell reporters that there must be no problem and make a promise of "replacement."
Afterwards, the reporter went to a shopping mall located in the Fourth Archway. A cashmere-blend Ms. Gaoling cashmere shirt had a cashmere content of 71%-80% at a price of 88 yuan. In a shopping mall in Sanlitun, the reporter also A similar cashmere sweater was seen at a brand counter. The cashmere content was 51% to 70% and the price was 168 yuan. The price of the cashmere was high, but the price was half lower. In another clothing store, the cashmere content was " 91 ~ 95% of the price of cashmere sweater is only 200 yuan, so that reporters did not expect is that the salesperson can also be cheap, and finally gave the reporter 120 yuan cheap.
"These cashmere sweaters do not look bad, and they are also in large shopping malls. The price is a few hundred dollars. I don't really know how to choose a price compared with the prices of some big brands that are thousands of dollars at a time. "A consumer It is extremely puzzled to say.
[Remind] Experts will teach you how to pick cashmere products and don't buy them.
Experts said that pure cashmere products are generally lighter, and handkerchiefs should be purchased with a heavier sense of weight; pure cashmere products are more supple and feel more prickly; pure cashmere products are flexible and can be held tight after being held tightly. Naturally extended expansion; pure cashmere products cost is high, the price is obviously low, do not buy. Choose the formal counter
For some inexperienced consumers, “Ordos†general manager Wang Xiaodong of Hefei suggests that it is best to go to the mall counters/specialities stores. “Ordos is located in major shopping malls such as Hefei Baida, Shangdu Capital, Wanda, and Golden Eagle, Huizhou Avenue and Changjiang Middle Road. There are brand counters or specialty shops on commercial streets, which can provide cashmere shirts with guaranteed quality. "Beware of "name brand"
Wang Xiaodong, the general manager, also specifically reminded consumers that in recent years, there have been some “unclear brands†of deceptive consumer behavior in the market. They were promoted with the vague concept of “Cold Ordos Cashmere†and set up special sales in some high-end hotels in the provincial capital. In the form of using consumer awareness of "Ordos" and "Ordos City", confusion of "Ordos" brand, misleading consumers.
"Ordos City was formerly known as Inner Mongolia Yikzhao League. It was officially approved by the State Council in 2001 to change its name. The "Ordos" brand was born in 1981. "Ordos" is a brand name in the Chinese apparel industry with a brand value of 34.576 billion yuan. China ranks first in the textile and apparel brand. So now there are many small companies in Ordos who have “name brandsâ€. Consumers must pay attention to the distinction. “Wang Xiaodong, general manager, said.
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