Digital printing is a combination of technology and art. Digital printing technology will lead the future of product development. Digital inkjet printing technology has accelerated the transformation of the traditional printing industry and provided technical means for producing high-quality, high-value-added printing textiles. The continuous improvement of digital printing technology has brought a brand-new idea to the textile printing industry. Its advanced production principles and methods have brought unprecedented development opportunities to the textile printing industry. In addition, with the gradual promotion of digital printing, the continuous increase in speed, and the continuous decline in the cost of consumables, the popularity of digital printing products will become higher and higher. Digital printing will become an inevitable trend in the future development of the printing and dyeing industry.
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international market
In the international market, the total global textile printing output is approximately 27 billion meters, digital printing volume is approximately 500 million meters, accounting for 1.8% of the total printing output, and the number of various types of digital printing machines is approximately 5,000, which are mainly distributed in Europe.
Europe is the largest demand and production place for digital printing products. Digital printing has penetrated into various fields such as design, clothing, home textiles, automotive decoration, advertising, personalized customization, and online shops. According to statistics, in 2012, the annual output of the global printing industry is about 30 billion meters, and the annual output value is about 165 billion US dollars, with an average annual growth rate of about 1-2%. According to the latest research report of SmithersPira, “Digital Printing 2017 Outlookâ€, digital printing From 2009 to 2012, it will grow at a rate of 23% per year, and there will be a trend of accelerated development in the future. With the fastest-growing digital printing industry in Europe, the digital printing output in 2013 has accounted for 40% of the total printing output in the year.
Domestic market
In terms of the domestic market, China has the largest printing industry in the world. According to statistics, in 2009, the total output of enterprises above designated size in China was 10 billion meters, accounting for 1/3 of the world's total output, but the output of digital printing in China was only about 0.4 billion meters. The number of various types of digital printing machines is close to 400 units. Overall, it does not match China’s status as a printing power.
Ms. Dionysia Patrinou, Senior Manager, Strategic Marketing, Digitalprinting Information Department, WTIN Group, UK, stated that from 2014 to 2019, China's digital printing output can achieve a growth rate of approximately 150%, and in 2019 it can reach a market share of 7.2%. Dave Young, vice president of MS Group, also stated that it is expected that the compound annual growth rate of digital textile printing output will exceed 16% in the next five years.
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Digital printing equipment
At present, there are a number of enterprises in China that produce and sell digital printing equipment. In addition, there are some companies that are reselling similar foreign products. Among them, domestic companies represented by Hangzhou Honghua Digital Corporation accounted for more than 80% of the domestic market share, Guangdong hopes that Hi-Tech has also launched the Single-Pass high-speed digital printer and delivered to customers.
There is also a kind of digital printing equipment mainly used in carpets and other thick fabrics. The world's major Zimmer Austria, Honghua Digital Corporation is developing and producing. This kind of digital printing equipment is large and the unit price is high. Its production and sales volume has maintained a relatively stable growth. Before 2007, it was dominated by Austrian Zimmer. With the launch of the first carpet printing equipment in China in 2007, Honghua Digital quickly occupied most of the domestic market share with its good value for money.
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In a word, the share of textile digital inkjet printing in printing production is increasing year by year. With the increase in demand for short-term production and immediate delivery, digital inkjet printing provides the most economical solution, and this technology will surely become The world's textile printing production mainstream technology.
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