Burberry burberry women's 2018 spring and summer fashion show

The latest collection, together with last season's fashion, truly expresses the designer's desire for ample creative turnaround time.

Trend highlights: fake fur, checkered, patchwork printing

LONDON, United Kingdom – The Burberry Fashion Show on Saturday evening has undergone great changes from the brand's new showground (a grand but old 18th-century court in East London) to the show's soundtrack (no The lyrical singer who opens your heart is the brilliance of the electronic sound waves created by the Pet Shop Boys. In conjunction with Christopher Bailey’s recent pledge to promote the brand in a broader cultural context, the venue also displays more than 200 photos of him curating in collaboration with Lucy Kumara Moore and Alasdair McLellan (his officers’ photos are plastered with walls). . The subjects are very rich: society, scenery, documentaries, portraits, and the images that make the British society white snow correspond to each other and mix.

There is one more thing that reminds people of the existence of this basic binary opposition: protesters against fur use are standing outside the eighteenth century blinds; Bailey Show is standing inside for an interview. But instead, his conference did not use any real fur, this special show. (The protesters in addition to forcing the British Fashion Association to take responsibility for any leather fur on its official agenda, the significance of protest here is almost zero, but they are still there!) Nevertheless, this is still in a curious way Emphasizes Bailey's current challenge - relevance! This may be the most likely place for change, a perceptual change.

Burberry is a successful big brand, but it needs to be in peace and safety in the fashion industry. Bailey acknowledged the brand: “Needs a novel vision” and stated that planning the photography exhibition brought him a new vision. He specifically mentioned photos of women protesting the U.S. deployment of missiles at the Greenham Common in the early 1980s. In these “encircling cities”, the clothing, elements, and materials that these women encircled made Bailey think about “other ways of talking about protection.” Therefore, an important item in the new Burberry collection is the eye-catching plastic raincoat: pink, checkered or dark blue, translucently wrapped around models such as Kiki Willems. He said that the manufacturing process of these coats includes special processes that have brought the dullness to a new height.

Fresher vision comes from Bailey’s recent collaboration with Russian fashionista Gosha Rubichinskiy. What he wanted was a rough feeling, and he found it in the intense and sexy pragmatism in Gosha's sportswear. This gave his own design, especially the men's wear, a certain sharp temperament. Adwoa Aboah wearing a hat, a brown shirt, and a thin white T-shirt outside the green thin transparent lace is the best example of these fresh ideas. Or Gosha reactivated Bailey's interest in Burberry's classic plaid, as Plaid has spread throughout the series. However, in order to ensure that the brand image has been updated, he certainly did not fear, boldly adopt other classic "British" elements, such as: military jackets, military jackets, the Royal Guard scarlet, Fair Isle sweaters and a large number of Scottish grid Pattern. Indeed, these elements are deeply infatuated. Behind the Scottish Plaid pencil skirt exposed transparent blocks, this is the future of Burberry's glimpse of it?

The latest collection, together with last season's fashion, truly expresses the designer's desire for ample creative turnaround time. The audience reacted optimistically, but what Bailey did next would undoubtedly make people see the future of the brand more clearly.