Not long ago, Donghai County Dahe Jewelry Co., Ltd.'s 2013 financial statements were freshly released: Thanks to the popularity brought by the e-commerce platform, the average monthly sales of crystal products exceeded 1 million yuan last year, which was the beginning of the company three years ago. 50 times. In the East China Sea, there are about 9,000 “grassroots†crystal online stores like Dahe Jewelry. They are warming up in the fierce market competition, and jointly established 431 functional organizations to form crystal e-commerce industry associations and industry alliances to standardize operations and realize benefit sharing. .
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The East China Sea is the largest crystal professional market in China and an important distribution center for crystals in the world, with an annual output of 20 million pieces of crystal jewelry and 5 million pieces of crystal crafts. In order to adapt to the trend of the evolving era, the county "Taojing people" on the basis of the growing crystal store, have tried water online marketing. In 2010, along with the rapid development of the network, the East China Sea crystal e-commerce ushered in the spring, and on average every day, a crystal online shop successfully entered the Taobao Mall where trading brands are concentrated. Unfortunately, in January 2012, Taobao Mall changed its name to Tmall, and made every effort to build the world's largest B2C (business-to-person) platform, and improved the threshold for entering the mall. Sudden technological transformation caused the online sales of Donghai Crystal to fall into a trough at that time, and a large number of online stores closed down. In this year alone, the number of Donghai Crystal Tmall stores has been reduced from more than 320 to less than 160.
The market downturn has made crystal e-commerce worse. It is painful to think that everyone knows that the crystal online shop, which is mainly based on individual or family business, has problems such as small scale of operation, lack of development planning, and single marketing means, resulting in weak ability to withstand market risks. "Never let the East China Sea Crystal Network sales run aground." The person in charge of the Market Contract Section of the Donghai County Industrial and Commercial Bureau recalled that the government level was also thinking about finding a solution to the problem. On May 18, 2013, Donghai County established the Crystal E-Commerce Industry Association, and 143 enterprises and institutions related to e-commerce related to crystal processing, sales, logistics, network services, testing and identification joined the association. Relying on the association, the East China Sea has also established the Crystal E-Commerce Industry Alliance, in order to provide the “hematopoietic†function for the continuous operation of the crystal e-commerce, guiding the development of e-commerce and mutual benefit.
In order to effectively serve members, the Industry Alliance has established a member service center, consumer rights center and other institutions, and cooperated with Peking University to build a quality inspection and certification service center; cooperate with well-known logistics companies to establish a logistics distribution center; invest more than 5 million yuan to invite well-known e-commerce Provide members with three-dimensional training in online marketing and online operation; cooperate with Changshu Bank to provide low-interest loans of more than RMB 6 million for members who lack funds.
The establishment of the industrial alliance has injected new vitality into the development of the crystal market in the East China Sea. Mr. Hu, the owner of Tmall's charm crystal flagship store, withdrew from Taobao Mall in 2012 due to poor management. In May of last year, under the guidance of the Crystal Association, he reopened the Tmall store. At present, the monthly turnover of online stores is basically more than 200,000 yuan. As of last year, the county's crystal net shop has reached 9,000, more than 30,000 people directly engaged in online store operations, the annual transaction volume exceeded 1 billion yuan.
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