Pan Tong tailored the "Tencent Blue" for Tencent. The Queen of England wears 2019 color in advance.

Live Coral Orange - Pantone Pantone announced its 2019 color in the past December, numbered Pantone 16-1546. The voice has just fallen, the European and American hipsters have already put on the body and out of the street.

Supermodel Gigi Hadid, from the head "coral" to the foot, from the Dutch designer's special customization. There is also Jennifer Lopez, who is not old, and in warm Miami, she is orange from sunglasses to high heels.

People also found that this color is the world's number one net red Queen of England earlier... play left.

The Spring/Summer 2019 conference was held in September 2018. Poiret, Elisabetta Franchi, and Temperley have already used this color, so you can't tell who Pantone and the fashion circle are affecting.

“This lively and feminine color embraces us with warmth and nutrients. In a constantly changing environment, we feel comfortable and happy,” Pan Tong explained.

Pantong’s choice is very well-behaved. In the current situation of big country disputes and economic situation, in an attitude of ignorance, we advise everyone not to be angry, to be active, to be optimistic.

Chinese social media spit-based: After the grass green and ultraviolet light, Pantong stood on the opposite side of the warm yellow-skinned East Asian group for the third consecutive year.

There are fashion magazines complaining: "The 2019 year of the color coral orange who wears ugly, the yellow man is yellow, the black man is black and the disaster moment is coming."

However, Pantone paid considerable attention to the Chinese market. In December 2018, he ran to Shanghai to hold a press conference. The Executive Director of the Color Institute was present personally.

Pan Tong has also launched the official social media account and Tmall flagship store... Cooperation with Chinese companies is in full swing.

01

In 2018, Pantong served a major Chinese customer, Tencent.

The official color of Tencent's enterprise is blue. It was fixed in 2004. 2018 is the 20th anniversary of Tencent's establishment. It has done a lot of ceremonial things, including updating the theme color.

Pantone tailored the “Tencent Blue” for Tencent – ​​“The basic blue is taken from the ocean and the sky, and the white and purple colors and imagination are especially integrated to make the blue show a bright feeling.”

Pan Tong said that this Tencent Blue is an "electronic color" that "embodies Tencent's principles and philosophy."

On the occasion of the anniversary, the launch of the new visual impression is also the Xingye Taikoo Hui of Nanjing West Road in Shanghai.

According to Pantone's suggestion, it uses the four colors of green, tempting powder, modern orange, and crisp yellow to create a fashionable and trendy shopping space, which sets the tone for the opening anniversary celebration and the Christmas shopping season at the end of the year.

Everyone has become accustomed to use "Pan Tong" to call this world's most famous color research institution, but its official translation in China is actually "Pan Tong."

Pantone dates back to M & J Levine Advertising, a small company in the 1950s, when its main business was commercial printing.

In 1956, Lawrence Herbert joined the company as a part-time employee, and he holds a double degree in biology and chemistry from Hofstra University.

After joining the company, Herbert changed his ambitions. He used his expertise to streamline the ink production process, and the responsible business became the cash cow of the entire company.

In the end, Herbert decided to stand on his own. He spent $90,000 to buy the printing department and renamed it Pantone, which is what we are used to.

The name Pantone comes from the combination of two words, Pan (pan) and Tone (tone). At this time, Pantone is nothing but an unnamed pawn in the industry, but Herbert has full ambitions.

In 1963, the first generation of Pantone color matching system (PMS, often translated into Pantone color card in China) was launched.

In the next 20 years, Pantone gradually established a set of color standard systems, which turned the original ambiguous color concept into a precise science, which significantly reduced communication between designers, manufacturers, retailers and end customers. cost.

Pantone recommends that all color card users purchase the latest version every year on the grounds that the printed ink will turn yellow over time, losing its accuracy – “selling the color card” becomes a business that continues to bring cash. .

02

Pantong in the 21st century entered the mass market. The first annual representative color, the Millennium Blue (Pantone 15-4020), came into being.

Since then, the "America's Representative Color" has become a major event for Pantong every year. It not only affects the fashion industry, but also rises to the spiritual and cultural level and becomes a symbol of the times. It is a bit like Japan will launch an annual Chinese character.

In an interview with SocialBeta, Leatrice Eiseman, executive director of the Pantone Color Institute, revealed the selection process and source of inspiration for the annual representative color:

The search began in the spring of the year before the release. The expert team will be involved in travel research, film and television productions, museum art collections, social hotspots, technological developments, etc., all of which will be included in the color trend. At the secret seminar in the summer, everyone expressed their views and exchanged ideas, and eventually they will get the final result in the early autumn.

Usually, when Pantone publishes the annual representative color, it will also be accompanied by a description of the trend of the times with both sociological and humanistic care. For example, Rose Quartz Pink (Pantone 13-1520) and Tranquil Pink (Pantone 15-3919) in 2016, this is the first time Pantone chose a color combination as the representative color.

The director explained: “The internal balance between warm rose tones and calm blue tones reflects a close connection and a sense of order and calm that is consoled. It is also related to social change in gender equality. ."

Another example is the 2018 ultraviolet color (Pantone 18-3838). One of the inspirations is Western music idols such as Prince, David Bowie and Jimmy Hanricks.

“We live in an era that requires creativity and imagination. This blue-colored purple brings our consciousness and potential to a higher level.”

Some people speculate that Hillary is also one of the reasons why Pantone used purple as the representative color of the year. In November 2017, she wore Ralph Lauren's purple-decorated suit and crew neck top for the campaign. Purple is a mixture of Red (Republican) Blue (Democratic), and Hillary’s move is aimed at winning the middle voters.

But Pan Tong said: "There are worries and turbulences in many parts of the world. We provide a color that gives people hope in the turmoil."

One of Pantone's main businesses is to provide various color solutions for the brand. By analyzing product characteristics and customer groups, we can customize the standardized colors and create exclusive color cards to enhance the visual image and deepen the brand connotation. Color has officially become an intellectual property.

The most well-known case is nothing more than the Robin Egg Blue (Pantone 1837), also known as "Tiffany Blue." In 1845, founder Charles Tiffany chose this color to fill the cover of the catalogue and became one of the brand's most famous symbols.

In particular, Pan Tong compiled the color number as 1837, saying that this blue: "Shows the vitality, vitality and isolation from reality. It fully defines the novelist Truman Capote's pen, "Nothing will happen." Wonderful world."

Pantone's first collaboration with the designer occurred when Jason Wu decided to set up his own vice line brand. According to the Chinese designer's preference for color, Pantone chose a light-colored ash, containing 90% white and a little blue, and the relaxed atmosphere and quiet elegance are very attractive.

The brand is directly named Grey Jason Wu and is widely used in product labeling and packaging.

In addition to enterprises, Pantone has many intersections with national governments and social organizations. The flags of Scotland, Texas, South Korea and FIA have their own exclusive colors.

The Canada Goose Canada Goose, which recently opened its first physical retail store in China, and Pantone jointly developed a new blue color to celebrate the cooperation between the brand and the non-profit organization Polar Bear International (PBI) in the 10th year. .

In recent years, Pan Tong has frequently played cross-border. In addition to regular clothing, it has also extended its reach to more fields. The concept products for individual consumers include luggage, make-up, daily groceries, and even cafes, hotels and other experiences. Sexual consumption places.

For example, the Pantone Hotel in Brussels, Belgium, has a total of 59 rooms with various color schemes, using Pantone's color matching system.

Color means emotion, energy, and even power. Pantone strives to focus on developing the commercial value of color, carefully avoiding ideological and cultural conflicts.

03

Twelve years ago, the movie "The Devil Wearing Prada", Andy's pink sweater was the first annual representative color released by Pantone in late 1999.

From color experts, designer brands, to ready-to-wear counters to ordinary consumers, this complete fashion chain creates an innumerable scale of economy and jobs.

Andy feels that his purchase is a personal choice that is independent of the fashion system, but in the eyes of high-ranking people like Miranda, the essence is just to complete the last link of the industry chain.

The Italian fashion brand CP Company has recently launched a personalized service where consumers can choose the color from the Pantone color card to customize the hoodie. The color on the color card is tens of millions. How much of the consumer's choice is from the heart, and how much is from the influence of Pantone and other outside characters? Or has it already merged into one.

This series of color theory and selection is not only a summary of the past, but also a guide to the future; it is not only a collection of human psychology and behavior, but also a metaphysical development that has become difficult to understand.

As an ordinary consumer, perhaps we are not willing to be inserted into the entire fashion ecosystem to become the bottom layer, but there is indeed a voice in the heart that longs for the guidance from the high people, telling us how today's fashion trends change, After the main body of the dress has selected the main color, which color should be used with it.

A Pantone expert told Fashionlaw: "The public needs guidance and confirmation from outside. Even strong people like Zara still need someone to tell them where to start." Perhaps Pantone's existence and ever-changing color library Let us have a stronger perception of the outside world, and we have a step forward in our discussion of the annual representative color and our understanding of ourselves after a meal.