Ding Shuo: Starting "Fast Fashion"

Recently, after signing an event sponsorship agreement with the World Wide Fund for Nature (WWF), Maccasini officially became a sponsoring partner of the 2011 “Earth Hour” official event. The official sponsorship agreement for “Earth One Hour” was unveiled. Macaccini 2011 "Environmental Protection Strategy" prelude.

“Environmental protection is not a label, but a responsibility.” After becoming the official sponsor of the global event “Earth Hour,” Ms. Marcini’s brand manager Ding Hao said with certainty that in his heart, Environmental protection is a responsibility and mind, and there is no return. Sponsorship of this activity is only an expression of environmental protection and a commitment.

Compared to the “environmental protection” that is not deliberately expressed, the other key word “fashion” of the Maccasini brand is this brand label that Ding Yi is strongly promoting. In order to be more "fashionable", Maccasini established an R&D team of 80 people; in order to be more "fashionable", Makasini identified a higher brand tone; in order to be more "fashionable", Maka Sini was from the very beginning. It insists on direct operation, which makes it a step closer to "fast fashion."

At the age of 31, just over the age of one, Ding Yi's clothing business has been there for five years. This is also the earliest five-year development of fashion casual men's clothing. Within five years, Ding Hao has taken a step forward in "Fast Fashion"; in the future, he will lead the way.

"Much less money" to meet market demand

Jinjiang Economic News: Today, many people are very concerned about this new category of fashion and leisure, how do you see this market?

Ding Zhuo: This is a gradually growing market, but the entrants are beginning to grow. There is no really obvious first group army in the current fashion leisure category. It is an opportunity as well as a challenge during the Warring States Period. However, it must be said that the new fashion casual men's development model will be different from the current year's business leisure, and it is more concerned with product development and terminal quality.

Jinjiang Economic News: Fashion and leisure This category is faced with more fashionable and individual consumers. They often hope that their dress is a trend, but not the public. However, as a clothing company, the business is definitely hope that the greater the sales of clothing, the better, how do you solve the contradiction between the public and the minority?

Ding Xiaozhuo: "The amount of money is less," is a very important issue for fashion casual men's clothing companies. The fundamental reason is the market demand. For those who are pursuing fashion, they hope that a store can provide more styles to meet their individual needs, and hope that the changes in style can keep up with the trend. Therefore, our company is constantly studying the changes in the trend and increasing the response speed of the supply chain. It is hoped that the "minority" needs of more consumers will be satisfied by accomplishing "a small amount of money." At present, the amount we introduce in each section is generally only half that of traditional men's clothing.

Of course, the “less amount of money” is also related to the number of terminals and the sales volume of enterprises. It is simple to say, but in fact it is a huge project that requires continuous investment.

Jinjiang Economic News: Maccasini has participated in the third Expo to participate in the Expo, and this year, whether Makasini has the corresponding brand promotion activities at the service expo node? In terms of participation methods or exhibition hall layout, what are the characteristics compared to previous years?

Ding Yi: First, we will hold a press conference on "Maccasini and 10,000 environmental attitudes" on March 28. We will announce that we have formed a strategic partnership in the Earth for an hour and our environmental protection strategy this year. In the pavilion, this year's area is about doubled, and the brand new Macarini terminal will be launched to meet the market's higher challenges with a new attitude. At the same time, our materials will be more environmentally friendly and the design style will be highlighted. The harmony between man and nature calls for all people to protect the ecology, and in particular has established an eco-friendly publicity area.

"Fast fashion" became a prominent label for Maccasini.