This winter, a teddy bear jacket, actually fired in 1920.

The cold wave struck the two days, and passers-by wore coats. I don't know if you noticed that many people walking on the road wrapped themselves into "bears." Some of them wear lamb hair, some choose polar fleece, they are dressed in long, large-profile, and some look at the wind of the locomotive. Whether it's wearing brown, white, red, pink, yellow... From their confident faces, you can see that the variety of "bear" coats is definitely the most fashionable piece of the winter.

This kind of grand occasion not only appears in China. In fact, fashion boutiques around the world have chosen to rely on this officially known "Teddy Bear" jacket for this winter. The degree of heat is comparable to the oversized down jacket represented by the Canadian goose in the previous year.

Some people will say that this wave was created by Max Mara. Max Mara brought the jacket to the runway in 2013. Subsequently, after several interpretations of Chinese and foreign stars in the autumn and winter, it became a street shooting explosion.

But in fact, if you want to trace history, this jacket is an old antique with a history of 100 years. The Guardian wrote that the rise of this coat was in sync with the popularity of motorcycles in the 1920s, and its prototype was the alpaca coat worn by motorcyclists to withstand the cold. The New York Times also believes that the history of teddy bear coats can be traced back at least to the 1940s, because that year, a fabric was introduced from the 7th Avenue fashion district in New York, namely the wool cloth on the paint roller brush. This wool is named after its manufacturer George Borg's surname Borg. Even the jacket made of it is also called Borg.

You may think of a slogan in the fashion world - "Fashion is a circle (describes that popular things will be like a circle, and after a while, return to the trend center)." But in addition to the so-called trend cycle, the resurgence of the Teddy Bear jacket also has social and cultural factors behind it.

The Guardian believes that an adult will be willing to turn himself into a "bear", more or less a taste of modern "Peter Pan syndrome." Peter Pan Syndrome refers to the intense competition and cruelty of adults in the face of society. More and more people like to "dress tender", act with childishness, and desire to return to the child's world. To this end, the Guardian also cited the news that the teddy bear pattern was introduced into the chat emoticon emoji not long ago as an example to illustrate that in this unsettled global political and economic situation, the whole society is increasingly expecting some " "Good", "naive", even naive things have emerged, and the pressure brought by the reality has been countered.

There is also a more relaxed perspective that explains the popularity of this coat – the anti-fur action of the entire fashion world.

When Gucci, Chanel, Burberry and other big names have announced the abandonment of fur, when designer brands, high street brands, etc. have more artificial fur or artificial materials made of jacket sales, more and more people are willing to In the winter, choose a jacket with this strength. After all, environmental protection is also a fashionable thing that many people are now looking for.