Barra Barra, the owner of the famous Chinese leisure brand Semir China's Semir Group in Hong Kong in 2002 to create a children's wear brand, with children's wear as a starting point to "a high starting point, high-grade, low price" for the business development strategy, "pragmatic and open up , Innovation "as business philosophy," urban leisure, fashion, sports, health "style, access to the market and consumers highly recognized. Paraballa, a distinctive brand, a brand with deep insight into children, relies on an unusual brand appeal - "freeing children to release themselves freely and unleashing various temperaments" - out of a different brand Road: a different business model - Since the birth of the brand Balabala since its inception, has been adhering to the Group "a river of rivers and streams full" win-win concept, adopted by world-class brands jointly respected "virtual business, brand chain" business model, made Effective development. Different brand strategy - "Thousands of shop project" to achieve, prompting Balabala to "10,000 shops, billions of brands," a higher strategic goal and work hard, determined to become the benchmarking children's clothing industry brand. Different Brand Philosophy - By studying the nature of children, Barra Barra put forward the new growth concept of "free and unrestrained" children. Advertising slogans of "different childhood" caused many parents and children to resonate and grow up happily The new way of thinking is recognized by more and more parents. Different Consumer Experiences - From "Single Kids Costumes" to "A Diversified Products, One Stop Shopping Environment," the consumer experience of Barra Barbea continuously meets the needs of children's free and happy growth. Different strategic achievements - from "unknown" to "synonymous with the children's wear industry," Barra Barra made remarkable achievements in brand building, market size, industry influence and so on, and promote China's children's wear brand development of. "The amazing growth rate, the success of Barra Barla changed the pattern of children's wear in China, but also make all the hope for their infinite." China Apparel brand Grand Prix Contest Organizing Committee on the evaluation of Barra Barra. Balabala Balabala children's wear is the owner of the famous casual wear brand "Semir" - China Semir Group, founded in Hong Kong in 2002 children's wear brand. In early 2002, Semir International Group (Hong Kong) Co., Ltd. formally authorized Wenzhou Semir Children's Wear Co., Ltd. sole agent of the company Barabara children's clothing brand in mainland China production, sales and franchising. Founded in January 2002, Wenzhou Senma Children's Garment Co., Ltd. is a franchise-chain enterprise under the "Balabala Barra Barra" series of children's wear-based industries with a virtual model operating under the "Top 10 Chinese Garment Industry" of China's Semir Group. Passed the ISO9001 international quality system certification and ISO140001 international environmental management system certification. Company's existing marketing center, marketing planning, design center, production center, logistics and distribution, information management, financial management and other business centers, with Shanghai, Wuhan, Tianjin three branches, the rapid development of children's wear domestic and economic strength of children's clothing One of the enterprises. "Balabala Barra Barra" has become a leading brand in children's wear with the most influence and high market share in terms of total sales volume and market expansion due to its rapid growth through branding and market-oriented continuous operation. Currently, Over 800 concession chain outlets covering more than 300 cities in China have formed a relatively complete marketing network pattern. "Balabala Barra Barra" is working on the goal of "making the best children's wear in China and building China's top-class children's wear!" And will promote the brand from a children's wear as the core value to a brand of children's wear, so that Barra Barra will become a child's growth Space integrated supplies leading brands cited.
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