Beijing Entertainment News (Reporter Wang Meng) The clothing giant began to target e-commerce and hit the sales campaign online, including many traditional clothing companies. The reporter learned yesterday that brands including Bosideng, Xuezhongfei, Yalu, and Lanao all opened flagship stores on the Internet.
“Our e-commerce started from 2008 and exceeded expectations in 2009 and is expected to double this year compared to last year.†Zhao Xuejun, Bosideng e-commerce manager, said: “In fact, the traditional clothing brands are entering the network on a large scale in recent years. Such as Xtep, Tang Lion, Uniqlo, Only, etc. Next, we need to pull out our own brand in e-commerce."
The reporter found that 80% of Bosideng’s branded products sold online are new products in the season. Reporters in the "Bosideng peaks still influx of people" Taobao shop to see that many seasonal ice down jacket is hot, "Our new clothing network shelves have been synchronized with the mall counter." Bing Jie, general manager of Shen Jianfeng said.
“Our e-commerce started from 2008 and exceeded expectations in 2009 and is expected to double this year compared to last year.†Zhao Xuejun, Bosideng e-commerce manager, said: “In fact, the traditional clothing brands are entering the network on a large scale in recent years. Such as Xtep, Tang Lion, Uniqlo, Only, etc. Next, we need to pull out our own brand in e-commerce."
The reporter found that 80% of Bosideng’s branded products sold online are new products in the season. Reporters in the "Bosideng peaks still influx of people" Taobao shop to see that many seasonal ice down jacket is hot, "Our new clothing network shelves have been synchronized with the mall counter." Bing Jie, general manager of Shen Jianfeng said.
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