Red, yellow and blue will strike out CCTV to build China's famous brand

Recently learned that in order to fully build China's famous brand children's clothing, red, yellow and blue will strike out CCTV. Since August 6th, Red, Yellow and Blue will fully release 07 advertisements in the golden section of CCTV one to three sets, ready to set off a colorful storm.

As a leader in the domestic children's wear industry, senior leaders in the red, yellow and blue industries attach great importance to the launch of CCTV advertising. Through close cooperation with professional advertising companies, a series of in-depth studies on advertising target groups, arrival rates, effects, and the environment were conducted, and thorough analysis was performed on the popularity, reputation, and authority of each column. Red yellow blue new brand concept, eventually decided to adopt a centralized and proliferation of advertising strategies. Two sets of CCTV "Happy Dictionary", "Shopping Street", "Happy Family", CCTV's three sets of "Challenge Moderator", "Same Song", "Star Avenue" and other highly rated gold columns are highly concentrated on the time Degrees, a wide range of input 07 advertising. At the same time, the columns in other central video channels are also played synchronously.

This version of the 07 advertising due to the spirit of the existence of children in real life, through the launch of the "I can" brand concept. The commercials' screens are connected to the clips of each shot, which shows that the child has fulfilled his aspirations, is confident and determined to work hard, overcomes difficulties, and finally realizes his wish. The advertisement piece interprets the red, yellow and blue "I can" brand spirit from another perspective.

It is reported that Red Yellow Blue has been working with the French Carlin Company (one of the world's two largest fashion trend consultants) since 2005, and in 2007, Mr. Michel, an internationally renowned type expert. (Worked in clothing type for nearly 50 years, worked in international companies such as Pirre Cardin, Newman, etc. After retirement, he joined the CETI Association (a French retirees' expert organization) and continues to serve such top brands as Givenchy. , Italy Daniela Vigani designer (designed HEK, LES COPAINS, CHICCO and many other top brands in the world. Now the Italian 2002 ttt sas company (design consultant with a fashion consulting branch in Shanghai) in-depth exchange of apparel design experience, ideas, design A red, yellow, and blue children's clothing featuring “Chinese and Western cultures blending with each other, fashion, comfort, and mutual balance” has been established, which has laid the foundation for red, yellow, and blue to become China's famous brands; in 2006, Red, Yellow, and Blue replaced the new image of the terminal image. "The image of fashion and internationalization is deeply loved by consumers and further enhances the red, yellow and blue brand image. In addition, Hong Huang Lan Group strove through layers of efforts to break through the barriers and eventually emerged as the licensed manufacturer of children's clothing for the 2008 Beijing Olympic Games.

The launch of the 2007 version of the advertisement in CCTV is a further step in the process of red, yellow, and blue brand building in China. Crossing each step forward will be a big leap forward in the process of creating Chinese famous brand children's clothing.