KARRA sets off another round of Korean classic dress fashion with a low-key luxury style

On December 14th, 2006, KARRA chose the stylish Tiffany Style Design Center to hold its first release show in China, bringing KARRA2007 spring and summer products to Shanghai and interpreting the Korean new season with minimalist & inner beauty style. The popular trend is wonderful.

KARRA advocated the ultimate simplicity and inner beauty in 2007, setting off another round of Korean classic dress fashion with a low-key luxury style. In the Spring/Summer 2007 collection, KARRA incorporated a new modern design concept of nostalgic inspiration on the basis of minimalist modern style; based on high-grade modern inspiration, showing modern advantages; with the theme of a unique urban casual style, setting off Stylish, sophisticated and elegant appearance.

KARRA's new season design uses MAT materials for technical processing, using metal materials to emphasize the imagination of the future, highlighting the sense of gloss and curves; using paintings composed of 80s soft feeling and luxurious style, showing the ultimate modern Baroque feel Themes; with white as the keynote, gray, black and Other non-colored elements as the center color, showing a unique sense of COOL. At the same time the use of exotic modern blue, red, green and other dark colors as the main colors, has repeatedly highlighted its exquisite, elegant brand personality.

brand history:

The KARRA brand was founded in Korea in 2000. It focuses on the development of first-line women's clothing. Its consistent intellectual and elegant style has always been at the forefront of fashion. By the end of 2005, KARRA had opened 45 stores in major districts and high-end department stores in South Korea, gradually establishing its international reputation and keeping a low profile but always leading the fashion trend. In 2006, based on the first sub-brand CARA to land in China, its parent KARRA debuted with a brand-new look and aimed at creating an international brand. In 2007, KARRA will have three stores in Shanghai, while Beijing, Hangzhou, Shenyang, Wuhan and other places will continue to open KARRA stores. 2007 will be a year for KARRA in China!

Brand personality:

KARRA originates from the legendary figures of Russia. Elegant and luxurious, KARRA is endowed with a high-level emotional expression that pursues ultimate simplicity and inner beauty. It combines with modern simplicity, self-cultivation, high-end and comfortable texture to create a more classic fashion. . KARRA pursues urbanization and exquisite sensibility, attaches importance to the concept of self-personal fashion, is sensitive to fashion, and expresses personality freely. Synchronize with the world and develop a sensible brand image.