Montblanc China Friendship Journey Again Cultural Movement

Under the anticipation of millions of Chinese fans, the world-renowned “Montblanc Friendship Journey” once again landed in China on October 24th. At that time, the world-renowned German Philharmonic Orchestra and the Beijing Symphony Orchestra will join together at the Beijing Concert Hall to bring classic music lovers Mozart and Schostakowich classics to classical music lovers. Then set off a music storm.

As the exclusive sponsor of this performance, the cooperation between the internationally renowned classic brand Montblanc and the German International Philharmonic Orchestra has been long-standing, and even the birth of the latter has had a direct connection with Montblanc. For more than a decade, the German International Philharmonic Orchestra has visited various countries on the journey of the “Montblanc Friendship Journey”, bringing shocking music to music fans all over the world. At the same time, it has always conveyed the great faith of peace and friendship and became the world’s The spiritual bond between people everywhere and different cultures. The Montblanc mission has always been to promote human culture and arts. It is pleased to take on the historic mission of advancing the development and prosperity of classical music. As a loyal supporter of the German International Philharmonic Orchestra from the beginning to the end, it has been more than a decade of hard work. Revered cultural movement.

Overture: Meet the Happiness Garden Party

The great American conductor, composer and educator Leonard Bernstein believes that music has a special power to bridge the friendship between peoples of all nations in the world. Over the years, he has always dreamed that young musicians of different skin colors, races, and beliefs can play together, communicate with each other, and understand each other, abandon all political differences, and make every effort to promote world peace. However, until his death in 1990, this dream still failed to be realized. Thanks to his best friend? The famous German conductor and pianist Justus Frantz has not given up on his efforts.

At a garden party in 1995, Franz met with the then president of Montblanc and now Mr. Norbert, the executive president of Richemont Group. At that time, Mr. Norbert was proud to share with Franz the achievements made by Montblanc in promoting art sponsorship all over the world for decades, such as the annual Montblanc International Arts Sponsorship Award in ten countries and regions, together with the entertainment industry fund. Organized national art education activities, funded UNICEF literacy activities, sponsored youth director projects at the Salzburg Festival, and more. So Franz found Bernstein's new champion, Montblanc. Under the exclusive sponsorship of Montblanc, the German International Philharmonic Orchestra came into being.

Theme: Friendship in Peace and Friendship

"Let us play like a friend" is Bernstein's creed and the motto of the German International Philharmonic Orchestra and the source of inspiration. As a multicultural orchestra, members come from more than 40 countries and regions on five continents - from Armenia to South Africa, from the United States to Vietnam - these talented young musicians use music as a common language, as Bernstein hopes. Music became friends, based on their own distinctive culture, colliding and influencing each other, then infiltrating and integrating, forming a unique style. Over the years, with the "Montblanc Friendship Journey," the German International Philharmonic Orchestra has continued to use music throughout the world to promote peace, convey friendship, promote mutual understanding and mutual respect among peoples of all countries, and achieve and sublimate with a high level of performance. Mr. Ernst’s dream.

Climax: Traveling around the world to be famous

With the long-term funding and support of Montblanc, Franz with a high degree of enthusiasm, excellent leadership skills and outstanding musical accomplishments has enabled the orchestra to gradually gain a good reputation in Germany, and has gradually gained popularity throughout the world. Focusing on the characteristics of the young musicians as the main members of the orchestra, Montblanc is looking for various international performance opportunities so that these young musicians can learn from their performances and experience themselves and improve their playing skills. As one of the few non-government-funded symphony orchestras, the German International Philharmonic Orchestra has now become one of the top 10 symphony orchestras in the world. It is also known as a pioneer of culture and art. In the past ten years or so, this moving band has toured numerous venues around the world. Each performance can arouse the sympathy of the audience and the response is very enthusiastic. It has been welcomed and sought after by classical music lovers everywhere.

Huacai: Series of products Changwei people

Music is the carrier through which the musician expresses his heart, and the pen is the musical instrument used by most people to play the mind. Montblanc spared no efforts to support and promote the development of classical music and inspired its own product creation. In 1996, the second year after the establishment of the German International Philharmonic Orchestra, Montblanc started to launch the Donation Pens for the outstanding classical musicians. The first branch took the "father of the spirit" of the orchestra. Named after Leonard Bernstein. Later, they introduced the Lord Yehudi Menuhin, the Johann Sebastian Bach, the Herbert Von Karajan, and the Sir Georg Solti.

When people who love music and long-term writing tools purchase this series of writing instruments, they not only have a special ink pen or ballpoint pen, but also do their part to support and promote the development of culture and art. Because, for each sale of a musician series ink pen or ballpoint pen, Montblanc will donate 25 euros or 15 euros to sponsor various cultural and art projects.

The “Montblanc Friendship Journey” once visited Beijing and Shanghai in 2004. At that time, it caused a great sensation among the people. Even a ticket was hard to come by. During this revisit to China, Chinese fans can not only appreciate once again the quintessential experience of elegant classical music due to perfect performance, but also personally witness the cleansing spiritual cultural movement of Montblanc Spectrum!