Adhere to the philosophy of simple philosophy and top watch brand Vacheron Constantin

Interview with Mr. JEAN-MICHEL PARAY, CEO of VACHERON CONSTANTIN Asia Pacific

Despite having considerable opportunities to engage with golf and recognizing the great value of golf for business, Mr. Bo Shangwen, the chief executive of Vacheron Constantin Asia Pacific, still maintains his tennis, diving and skiing interests. Bo Shangwen told reporters that for a business person, it takes more than half his workday to complete the 18th hole, which makes him largely unable to afford the interest of playing golf. However, Bo Shangwen is not sorry. He told reporters: "This is my choice."

This insistence is exactly the same as Vacheron Constantin’s time philosophy. Vacheron Constantin is equally loyal to its choice of quality and market. Bai Shangwen told reporters that in China, the process of selecting partners will generally last for 3-4 years. This process of merging is like “the men and women who love each other, talking about laughter and laughter, will become partners, and there will be disintegration and eventual separation.” Bo Shangwen told reporters with a smile, this process is actually very simple: “ We are all very simple people and we are working hard to find partners who are willing to share the artistic spirit of Vacheron Constantin's 'strive to strive for excellence'.

With the grand opening of Vacheron Constantin's Hangzhou store, the number of Vacheron Constantin stores in mainland China rose to seven. If Hong Kong stores were added, eight of them accounted for half of the world's 15 specialty stores. Moreover, this is only the story that began in 2000.

It is clear that the Chinese market has an increasing proportion in the global layout of Vacheron Constantin. All this, Mr. Bai Shangwen attributed it to China's rapid and steady growth over the past 20 years. Compared to China's average annual growth rate of nearly 10%, European economic growth can only be described as soothing. In the face of the fast-growing Chinese market, Vacheron Constantin has adopted different models in other regions. In China, Vacheron Constantin has set up exclusive stores directly in many areas that have not been contacted before, such as Dalian, Ningbo, Anshan, and Chengdu, instead of being driven by dealers.

There is no doubt that Vacheron Constantin’s performance in China also proved the success of this model. Vacheron Constantin China's sales ranked sixth in its global market. In some distribution points, the proportion of Vacheron Constantin watches has accounted for nearly half. This performance guarantees Vacheron Constantin's leading position in the Chinese luxury watch market.

Of course, this seemingly radical strategy behind it also implies the calm and criticality of Vacheron Constantin, a brand with more than 250 years of history. Bo Shangwen is happy to share the story of Vacheron Constantin with his shop in Italy: The store has been in business for more than 70 years, and the cooperation between Vacheron Constantin and the family has already reached the third generation.

The reporter asked if Vacheron Constantin will launch some special models for Chinese products in China. Bai Shangwen said that most of the Vacheron Constantin watches will maintain the global shared positioning. However, Vacheron Constantin will launch a specially-designed limited-edition model each year, and each regional market can only allocate a certain amount of this model. This will be a very rare opportunity for consumers in the region. In addition, Vacheron Constantin will tailor products tailored to the specific needs of consumers. However, in general, Vacheron Constantin will always ensure that consumers can buy their watches in any of their stores around the world.

Hangzhou Store - Platinum Collection Debut

A few months ago, Vacheron Constantin, the world-renowned watch brand, announced the official opening of its first store in Hangzhou. The newly opened Vacheron Constantin boutique is located next to the beautiful West Lake. It is located on the first floor of Hangzhou Lixing Square and covers an area of ​​100 square meters. It is Vacheron Constantin's largest store in China. That night, Vacheron Constantin hosted a gala dinner at the Hyatt Hotel. 20 rare and rare "Platinum Collections" attracted guests. Mr. Bo Shangwen, Mr. Li Siqiang, Chief Executive Officer of Hong Kong and China, Mr. Xu Dongsheng, Chairman of the Harmony World Watch Center Co., Ltd., and Ms. Fang Juan, Managing Director, and local VIP media all attended the ceremony.