Famous Swedish brand clothing tuxEr will enter the Chinese market

The well-known clothing brand tuxEr will enter the Chinese market in the second half of 2006, centering on China's fashion capital, Shanghai, allowing China's consumer experience to come from Nordic fashion.

tuxEr was founded in Sweden in 1951. Its products now cover 30 countries and regions in the world. It has opened more than 800 specialized stores in many famous shopping spots such as New York's Fifth Street, France’s Shesari Avenue and other major cities in the world. The most international clothing brand. With unique creative aesthetics and unique commercial aspects, tuxEr has continuously introduced new designs to respond to market demands and a wide range of product types. This has enabled tuxEr to continuously improve to today's height. This brand has conquered the eyes of countless fashion consumers in just a few decades.

Tuxer is affiliated with the famous GREIFF Group. The Greiff Group was founded in the early spring of 1951 in the city Solna, which is adjacent to the Swedish capital Stockholm. The company founder Greiff was mainly engaged in the design and production of branded garments in various European countries. In 1981, it had a long history. Greiff Group has established branches in Sweden, Switzerland, Norway, Denmark and other countries and regions. Currently, it sells its own apparel brands such as tuxEr, gaia, horizon, goffini, bace, mountain, and architects.

In order to enable Chinese consumers to feel the Nordic fashion style, Greiff Group has established the only brand operation organization in China. Shanghai Xinhuang Industrial Co., Ltd. and officially announced that tuxEr will officially enter China in the second half of 2006.

On May 30, 2006, the tuxEr European Lifestyle Experience Summit with the theme of “Converging European Fashion? Guided Living Experience” was grandly held at the Hongqiao Marriott Hotel in Shanghai, China to announce the formal entry of tuxEr in China. Group leaders such as MR. PA ROBLING, MR. MATTIAS ROBLING, President of Asia Pacific, and MR. MICHAEL, CEO of Asia Pacific, all attended the grand meeting to witness the historic moment. At the conference, tuxEr will blew the clarion call to formally enter China with a creative logo background and the 2006 Autumn-Winter fashion show made in Europe.

In autumn and winter 2006, tuxEr clothing series merchandise, from the fashion design essence to the popular coordinates of the product lock and other aspects, are clearly informed China's fashion consumer class - "recognized elegance? Free fashion" will lead a new generation of fashion ! From the selection and weaving of fabrics, the matching of clothing colors, the mastery of bright effects and softness, they fully embody the products with a modern sense of power. Combining its simple and generous tailoring techniques, it forms a style of dress that is both elegant and stylish. The tuxEr brand condenses the essence of European fashion, adhering to its consistent tenet: "Fashion and elegance to share a high quality lifestyle". As the leading brand in China, the tuxEr brand wants to achieve globalization of the marketing network, the European Greiff clothing group announced to strengthen the The marketing and investment efforts in the Chinese market are a perfect marketing network platform for more group brands to enter the Chinese market!