Hand in hand three guns underwear Disney signed another licensee in China

Yesterday, Walt Disney (Shanghai) Co., Ltd. (hereinafter referred to as "Disney") joined the Three Guns Group in Shanghai and introduced children's underwear with Disney cartoon elements. Li Xipu, regional director of the Consumer Products Division of Disney Region, said that Disney has regarded China as the world’s fastest growing consumer goods market.

At the same time, Li Xipu also revealed that in the next five years, Disney's product sales cabinet in China will increase from the current 1,700 to more than 5,000.

Licensing is the channel

Since the beginning of yesterday, with the opening of the first store on Huashan Road in Shanghai, the Three Guns Group has officially become the authorized manufacturer and market operator of Disney Children's Underwear. It will exclusively manufacture and sell Disney's 4 to 14-year-olds throughout the country. Children's underwear. Cao Chunxiang, vice president of three-gun brand marketing, said that by the spring of next year, Disney's children's underwear will appear in the country's three-gun counter, and by the end of next year, the country's Disney children's underwear stores are expected to reach 20 to 30.

Talking about the opportunity for cooperation between the two sides, Wang Weimin, general manager of Shanghai Three Gun Group, bluntly stated that this is a strong cooperation. Children's underwear with Disney elements can make up for the lack of domestic high-end children's underwear brand; at the same time, "Three Guns" as a well-known underwear brand, its strong channel advantage in the Chinese market is also the main reason to attract Disney. He said that a Morgan Stanley report has shown that the Three Guns Group has the most complete clothing distribution channel in China. Chen Guowei, senior affairs manager of Disney Consumer Products China, added that the cooperation with the Three Guns Group was a match. The two parties had only four months to negotiate and reach an agreement.

Li Xipo introduced that Disney will continue to follow up on cooperation with licensees such as the Three Guns in terms of design and marketing. In particular, in terms of product creative design, Disney will send a dedicated product creative manager to provide Disney products and guidance for authorized dealers. , at least twice a year.

China's largest growth market

Disney currently has more than 60 authorized dealers in the Mainland, involving products ranging from household products to toys, stationery, and apparel, involving multiple industries. Li Xipu said that the number of licensees has not changed much since the beginning of the year. This is because Disney's requirements for licensees are very high. In addition to excellent product production capabilities, they also need strong retail channels and common market goals. These three are indispensable.

Li Xipu said that according to statistics, 27% of tourists from Hong Kong Disneyland come from the Mainland. The opening of the park has brought great popularity to Disney China's business. In the current Chinese market, there are more than 25,000 kinds of merchandise with the image of "Mickey Mouse." He said that this figure is very alarming.

On Disney's timetable, in the next five years, the consumer goods market in China will continue to grow at a rate of 40%. According to Chen Guowei, because China's consumer goods market has a promising future, Disney is considering bringing online sales to China. At the same time, the annual volume of transactions authorized by Disney in China has reached 400 million U.S. dollars.

Although Disney products are sold in China, manufacturing costs in China are not high. However, Li Xipu told reporters that the Disney Consumer Products Department in China will continue its tradition of authorization only. For the reason, he smiled and answered. There is specialization in the industry and Disney's authorized profit margin is very large.