Barbie clothing to be sent to Shanghai

While Chinese apparel companies are gearing up to enter the international market with the spring breeze of abolishing textile quotas, well-known foreign clothing brands are also eyeing the Chinese market.

Mattel, the creator of Barbie, a world famous brand, has established a cooperative relationship with the children's wear brand, Li Yingfang, and launched the Barbie Girls' Wear on the Chinese market. The first batch of products will be held in Shanghai Bao Daxiang and Yaohan with two department stores in early April 2005. First introduced.

Mattel Corporation is a world-renowned leader in toy design, manufacturing and sales. Barbie, a well-known brand under the door, has sales in more than 150 countries and its worldwide retail sales exceed US$3.6 billion. Among them, Barbie apparel is aimed at girls aged 4 to 12 and belongs to middle and high-priced apparel brands. It has become a leader in apparel brands in Europe and the United States.

It is understood that Li Ying Fang, established in 1971, is currently the first brand in China's infant and children's wear market. In addition to owning its own brand, it has successfully represented children's wear of Disney, New Balance and other internationally outstanding brands. In cooperation with Mattel this time, it is not only optimistic about Barbie's world-renowned brands, but also can use its successful agent experience to expand its own consumer groups.