The original force swept Hangzhou - 2018 China original men's opening

On May 18, 2018, OM CHINA China Original Men's Wear Exhibition opened in Hangzhou Hangguo old factory (City Star Industrial Remains Protection Area). The original men's fashion swept through Hangzhou in May.

The Hangzhou Designer Men's Club will join hands with excellent original men's wear brands from all over the country to showcase the new look of China's original men's wear. 2018 OM CHINA China Original Men's Wear Exhibition as a professional original men's clothing platform, site area of ​​more than 20,000 square meters, brings together high quality resources, aims to create an orderly and open and stable market environment for the Chinese designer original men's clothing industry. Promote the sound development of the industry as a whole, and increase the influence of the designer's original men's brand in domestic and foreign markets.

The China Original Men's Wear Exhibition was supported by the China Garment Association and was sponsored by the Hangzhou Sijiqing Garment Group and sponsored by Guangzhou U:US Kowloon International Fashion City. The Hangzhou Fashion Designers Association and the Hangzhou Fashion Designers Association's Menswear Club Co-sponsored by the Guangdong Provincial Clothing Enterprise Chamber of Commerce, Zhongshan Fashion Designers Association, Wuhan Fashion Menswear Chamber, Hangzhou Longquan Chamber of Commerce, Hangzhou Accessories Trade Association, and Hangzhou Shangrao Guangfeng Chamber of Commerce.

This year's China Men's Wear Exhibition caters to the current trend of men's "luxury extravagance" and "trend". It is divided into six exhibition areas, with nearly 100 brands participating. The exhibition hall is full of people and the audience is endless.

There are also many special booths in the pavilion, including down hall booths, carton booths, steel booths, red corridors, and original ecological machines. There are no shortage of well-known men's wear brands in the participating brands. These original men's wear brands showcase the cutting-edge strength of the original men's wear brand.

The first show of China's original men's show was brought by the two brands of Guanyi and Yiyi. Irrigation and easy writing are two designer original brands. Today, younger generations of consumers become the main consumers. Today, original brands are more and more concerned and loved by people. "Irrigation" combines the current trend of men's wear and the independence of young men, demonstrating the difference between original men's brands. Easy to write men's wear a lot of red, black, silver and camouflage elements to show the hip-hop trends of men in the new era.

The China Men's Wear Exhibition is a combination of static exhibition and dynamic show. It is worth noting that the original men's clothing brand launches have no other T stage but a natural show. The model is closer to the audience and the audience can also be clear. See every detail and feature of every outfit.

Easy to write

Ifashion men's talk

This year's China Men's Wear Exhibition covers the following four activities: brand release, including irrigation, easy to write, OVERTURE, DIDIAOSHEHUA & HYSKY, TIWILLTANG and other designer brands, fashion trends TALK, including Taobao men's IFASHION, DICTION "restructuring the new retail"; youth design The division supported the project and invited 13 cutting-edge designers to participate in the event.

The high temperature of Hangzhou has ushered in cool comforts, and the drizzle of rain has opened the second day of the China Men's Wear Exhibition. At 10:30 in the morning, DICTION Ding Zhaoling spoke about "Reconstructing New Retail" at the natural show floor of the old factory building in Hangzhou. It is understood that Ding Zhaoling has 13 years of experience in clothing retail consultancy training and marketing research. He has been hailed as the “new physical store spokesperson” and was named “Global 500 Chinese Lecturer” in 2009. Today, Ding Zhaoling made detailed explanations and analysis of reconstructing new retail sales in 6 major areas. The audiences were photographed and recorded, recording each new retail focus.

Ding Zhaoling believes that the reconstruction of new retail must first reconstruct the mode of thinking and establish seven new retail thinking. On this basis, it is necessary to reconstruct the brand company’s information technology, reconstruct the omni-channel marketing model, and reconstruct the new commodity system. Store experience value and marketing system. Combining examples, from the depths of Jane's introduction to the details of Ding Zhaoling’s understanding of new retailing and how

In addition to the “Restructuring New Retail” forum, which is awakening, there are three original men’s brands that have wonderful fashion shows today.

Butterfly talk

Order / OVERTURE

Clothes express the media of personal consciousness and taste literacy, combing attitudes with design elements, making building materials a language, visual communication for independent characters, restoring the most essential state of clothing and even people, and making OVERTRUE's brand concept.

The OVERTRUE, a new original men's wear brand of Hangzhou Juyou Apparel Co., Ltd., adheres to the pursuit of style and quality, and continues to make breakthroughs on the road to innovation.

DIDIAOSHEHUA&HYSKY

The low-key is hidden, not mediocre, not competitive, not eye-catching. Luxuriousness is gorgeous. It is an active attitude towards life. It pursues quality of life and spurs itself to work harder. Low-key luxury is a kind of attitude towards the world.

Hangzhou Translation Set brings the original menswear brand - DIDIAOSHEHUA. The brand is designed with the essence of luxury as the essence of luxury. It is targeted at young males aged 20-30. Styles are simple, low-key, luxurious, wearable, and rich with each other. For color, the pursuit of calm and elegant; calm and low-key as the basic color system, coupled with bright spots for embellishment, and not just rigidly adhere to the popular.

Haoyu Garment Co., Ltd. was founded in 2009. The company has become a manufacturing enterprise integrating R&D, design, manufacturing and sales. Currently, the company has 30 garment design teams, and has established five manufacturing and production bases. The sales network has covered Guangzhou. , Wuhan, Hangzhou, Zhengzhou and other large and medium-sized cities nationwide, producing 3.5 million garments. In recent years, the company has intensified cooperation with well-known brand apparel in the industry, and has established a strategic partnership with the four brands of “Summer, Pure, Trendline, Sanfu Department Store” and has become its exemption supplier.

TIWLLTANG

With the hidden oriental philosophy and pluralistic contemporary consciousness as the axis, the myth contradicts and uncertain emotions reshape the brand's introverted and abstract design. TIWLLTAN is a designer original menswear brand with unique style and personality.

Designer Tang Wei described TIWLLTAN as an experimental project of dialogue with the future future orientalism, indulging in progressive emotional design, random edge art and subversive philosophical thinking, and used it as the foundation of the brand.

TIWLLTANG brought a group of very personal menswear to this men's show. TIWLLTANG men's wear is based on black and white silver, and the lemon yellow lines contrast with the black and white main colors. The mysterious oriental colors stand out from the selection of fabrics and details of the creation. The hoods of the yarn system and the jackets cut into strips have each overcome the restraint and conventions.

It is understood that China's original men's wear exhibition on the first day accepted more than 4,000 spectators, hot weather can not stop people's passion for original brand clothing. This dance of Hangzhou's original men's fashion wave, still one of you!

The splendor continues, and the strength of China's original men's clothing brand continues to grow. We have reason to believe that China's original men's clothing will develop better in the future!