Uhot2018 autumn and winter advertising blockbuster takes you through time and space

诱货 - UHOT

The real artist should be a visionary.
Who is not a fantasist,
Who can only call themselves a practitioner.
-Honoré de Balzac-
For a long time, fashion has been a mirror of social development. Along with the progress of the times, the subversive technological means such as artificial intelligence, virtual reality, and big data were born. While the fashion industry inherits the classic aesthetic accumulation, it also carries out a bold revolution with new means. How to perfectly interpret the blending of the past and the future is the core fashion proposition of the moment.
Inspired by "Beyond the future fashion train beyond the future", uhot 2018 A/W creates a virtual space that strips reality in the retro subway of the 1960s, and travels through the past, present and future, exploring the overlap of three time and space dimensions. The possibility of blending. You can take this uhot fashion train to any space you love and feel the charm of the past and the future, retro and avant-garde, elegance and rebellion.

uhot2018 秋冬广告大片 带你穿越时空之旅
In the virtual space that stripped reality away,
Exploring the possibility of the mixture of fashion and time.
The intersection of primitive nature and scientific future
Is to return to past from present,
And make the vintage style borned newly by the means of future.

uhot2018 秋冬广告大片 带你穿越时空之旅
CLASSICAL
COLLECTION

uhot2018 秋冬广告大片 带你穿越时空之旅
IN THE PAST
Back to the classics, drawing on the deep roots of traditional aesthetics,
The outline of the retro trench coat, free to fly in the carriage,
For example, fell into a spy war movie of the 1960s.
The Prince of Wales plaid, stripped of the exaggerated lead,
Under the time of quenching, the beauty of scouring is more and more present.

uhot2018 秋冬广告大片 带你穿越时空之旅

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