Chongfu, a Jiangnan ancient town with a history of more than 6,000 years of civilization and a history of more than 1,100 years of history, was awarded the “Global Fur Trade Base†by the Global Small and Medium Enterprises Alliance GASME. The China National Light Industry Association and the China Leather Industry Association rated the country. The only "Chinese fur city". Tracing back to the history of Chongfu, we can find that fur originated in the late Ming and early Qing dynasties, started in the 1970s, formed in the 1990s, and developed in the 21st century. Since the reform and opening up, Chongfu fur industry has achieved a major leap from family workshops to large-scale, industrialized and specialized production, forming an industrial cluster based on small enterprises, with scale enterprises as the backbone and 100 million enterprises as the leading enterprises. After half a century of development, Chongfu has formed a fur processing manufacturing base with suede garments as the leader and a fur collection center based on the fur market. Fur sales accounted for 22% of the world, 42% of the country, and 75% of Zhejiang Province. The products are sold to more than 30 countries and regions such as Europe, America, Japan, Italy and South Korea.
As a local pillar industry, the fur industry is also a traditional advantage industry. However, in recent years, due to the intensive adjustment period of the industry, many fur production enterprises with low added value of products are facing a large development dilemma. Only the phoenix nirvana can transform into a new life. Chongfu Fur introduces a high-end design and R&D team with the model of “Government is the platform and enterprise-ledâ€. It encourages many enterprises to change from simple auxiliary processing to fur R&D and design, fashion garment production and sales, and take the fashion development path. In addition, we must actively encourage the new generation of entrepreneurs to "go out", continue to expand the influence of Chongfu fur, and further boost the confidence of enterprise development. Entrepreneurs of Chongfu Fur actively explored the path of transformation and upgrading. By increasing the intensity of design and development, and leveraging the international team of designers, combined with the concept of the new retail market, the online and offline efforts to form a group to “go outâ€. A large number of Chongfu fur enterprises took the lead in accelerating the road of transformation and upgrading. Under their driving, Chongfu fur industry showed strong vitality of transformation.
In the 2018 Fashion Shenzhen Exhibition, “Chongfu Fur†was presented in the form of a group for the first time. In order to fight this battle, China Chongfu Fur Fashion Association selected the finest ones from the local enterprises: Zhonghui, Jiabang, Gusi , Ouya, Zhongying, Kelly, Jin Lei, Luerman, Golden Fox. The person in charge of the company is directly responsible for the exhibition, and has begun to design and develop the display products since the beginning of the year. At the same time, the association actively communicated with the well-known space design team in China for the “Chongfu Fur†pavilion. The crown is the element and the white color is the main color. Through the lighting, it shows noble, elegant, technology and fashion. In addition, there will be a release show in the pavilion. Nine companies will select their best products to be released through the dynamic catwalk. The static and dynamic dual display will enable professional visitors from all over the world to better understand Chongfu fur. It also brings more business cooperation opportunities to Chongfu Fur.
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