Prada Prada 2018 Spring/Summer "City All Life" series of large advertisements

Prada 365's new chapter "In the Cities" is inspired by Los Angeles' urban crowds and stories. Under the influence of the young fearless and lively personality of the youth culture of the city, the 365 latest chapter describes the story of models and personal accessories in the Prada 2018 Women's and Men's collections.

Each accessory is unique, as if it were its owner, it has a unique fashion attitude. They borrowed comic-like multiple narrative techniques and the hands of illustrators, telling their own stories and making people think about it. Willy Vanderperre uses dynamic images and stills to capture narrative fragments and put together a group of all the people in the city.

"In the Cities" is not subject to the graphic forms of social media in the 21st century, presenting us with a colorful, imaginative comic world. At the moment, the city has never been more real.

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