On August 18th (today), on the occasion of the company's 10th anniversary, GXG quietly launched its two women's brands, CUCH and MOVBAIN. According to GXG related personnel, CUCH and MOVBAIN will be officially launched on the 27th of this month, MOVBAIN will be on-line first, and the first store under the CUCH line will also open on the 27th.
On August 18th (today), on the occasion of the company's 10th anniversary, GXG quietly launched its two women's brands, CUCH and MOVBAIN. According to GXG related personnel, CUCH and MOVBAIN will be officially launched on the 27th of this month, MOVBAIN will be on-line first, and the first store under the CUCH line will also open on the 27th.
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CUCH positioning mature, style is less biased, atmosphere, concise and independent; and MOVBAIN is more inclined to the trend, combined with street culture, while integrating the current youth popular skateboard, hip hop, electric sound and graffiti and other elements, conform to the young people of fashion Understanding; these two brands are like the GXG and gxg.jeans of the group.
Ningbo local brand GXG was established in 2007 and is affiliated to Ningbo Zhongzhe Mushi Holdings Co., Ltd. Mainly men's and shoes, bags, service in the 25-35-year-old city aspire to and have high taste and high quality young people. At present, the group has owned GXG, gxg.jeans, gxg.kids, yatlas, MOVBAIN, GXG shoes, GXG Underwear, love more and CUCH9 brands.
The GXG style is based on a mature business style, while gxg.jeans also called gxg.1978 before it is more youthful. The target customers pay more attention to individuality, love to dress, understand fashion, understand the concept of fast consumption, and designers of major fashion weeks. Show popular attitudes.
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The launch of women's wear is not the first attempt of GXG. It had previously had the experience of running women's ONE MORE, but later, the brand belongs to the group. Now look at the trend of women, and at the same time the first time online to release MOVBAIN, one must be to comply with the current consumer preferences of millennials, pay attention to personality, emphasizing the new wave; Second, it also highlights the GXG strong in the electricity supplier, so that Achieve new incremental performance.
It is reported that the GXG Taobao franchise store was launched in 2009. In 2010, the “Double 11′′, GXG official flagship store broke through tens of millions of daily sales, and in 2011, the “Double 11′′ was sold at more than 40 million. The first title on the entire network. With the relocation of time, domestic and foreign big names have also joined this e-commerce war, and some of the top-ranking brands have been overtaken for a short period of time. Even if they can still squeeze into the top 10, it is very difficult. However, the performance of GXG in e-commerce is still eye-catching. In 2016, men's wear exceeded Uniqlo and became a new round of “spellers.†Six minutes of “Double 11†started, GXG Group broke 100 million yuan, and 11 minutes of men’s single brand break Yuan, turnover of 420 million yuan throughout the day, an increase of 65%.
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According to Wu Lei, deputy general manager of e-commerce, e-commerce is actually not difficult. In fact, every problem can be analyzed and solved on the front-end data. Even today, Wu Lei will still open micro-Amoy and buyers' comments every day to view some data, so as to further use these data to make appropriate adjustments to marketing and supply chain.
In addition, according to GXG insiders, MOVBAIN will not open independent stores like CUCH for the time being, but will consider selling them together with its brands in the form of a collection shop.
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