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Wanjie is the earliest community business integration service provider in China. At present, there are four brand series of “No.1 Street, Mars No.1, DT, and Little Pigsâ€. In order to let people who care about Wanjie commercials understand the products of Wanjie, the brand department produced the “Storage Reform Classic 丨 DT space, and the idle warehouse entered the post-art era! "This article. However, the above article only details the function of DT, and many people do not understand how DT is born. Therefore, I interviewed Ms. Eva, the owner of DT, and wrote this article. Because we believe that if you want to understand DT, you must understand its owner.
On the afternoon of May 9, 2017, I learned from Tao Liangkou that DT's owner Eva came back from the United States. I asked the director, what kind of woman is Eva? He snorted, the tone was intriguing: she is a very powerful woman. It seems to be deliberately making mystery. Even though I am chasing after him, he insists on being closed and thinks that I will know when I see it.
Before I saw Eva, I made reasonable predictions based on the information I collected, instinctively forming a stereotype, and a savvy and diplomatic person was able to win in the dark. On the second day, I communicated with Eva and met at DT.
After an hour, I arrived at DT. A handsome boy asked me what I needed to help. I said that I wanted to find Eva. He shouted "Eva~" to the top, with a tail, and then made me politely rest. I opened the "Blade" in my seat and continued reading along the way to the end of the road. After a while, Eva appeared.
This is very different from Eva in my mind. The woman in the WeChat avatar is wearing a bright summer dress with sunglasses and a feminine look in the sun. I think there will be at least one red-lipped flame, the woman with the stilettos in front of me, but standing in front of a tall, tall woman, a light blue T-shirt with ordinary jeans, sneakers . She turned her back to me first, then turned and walked over. I dare to say that being treated by such a tall woman, the first thing I feel is a sense of oppression. This sense of oppression is not from her imposing manner, but from her calmness and waiting.
This calm makes people feel that they are standing in the mirror of the air in Serbia. Who will be determined to be full of indulgence in such an empty lake? And her wait is very restrained, with no extra gestures and movements. I took out the interview outline I prepared earlier and didn't make my mind confused.
We sat down in the sun room, and in the sunshine, I was able to see Eva's face more clearly. Eva's skin color is white, but it is not smeared with sunscreen, white foundation, or white as baby. This is a kind of surprise when walking in a wheat field and suddenly seeing people in the city. A kind of white that is excellent in life and can handle the troubles freely. It is a kind of leisurely white. Her eyes are large, there is no cosmetic decoration, and there are countless colorful urban streets and exotic travelers with different personalities on the retina in the depths, and the depth inside the eyes has far exceeded the physical definition.
I must honestly say that this is not a glamorous face, but a life-filled face. This face has been shaped into a quiet observation by her own experience and personality.
Angela : Why do you want to do DT?
Eva : It's actually a project that no one wants. It's too worn out, you don't want to walk in and open the door. And there is no nature of business, the functional attributes are limited to the nature of the office, no one is willing to do.
Angela: Why are you willing to do it?
Eva : At that time, Zhang Zong (Zhang Feiyun, Chairman of Wanjie) found me and said that he wanted to do something that was not a traditional investment promotion. I think it can be played together, which is quite good.
Angela: Is it because your friends are calling you to play together? Is there any reason for yourself?
Eva: I always wanted to make a space with the content I wanted, such as the bar and the kitchen, but in general, such a format is not very profitable. With DT, the basic elements and profitable content can be combined. played.
Angela : Is the space arrangement here designed by the designer or created by myself?
Eva : We didn't ask the designers to rebuild according to their own imagination. We invited a professional drawing and drawing company to draw the drawings according to our ideas.
Angela : Is it completely self-imagining, or will you learn from it?
Eva : I like to run around and like to take pictures. In addition, I like to go abroad to see how foreign space is operated.
Angela : Why do you think of renting such a large space on the first floor to foreign craftsmen?
Eva : Actually this is a kind of 'soft dress', mainly to make this space more fun.
Angela : How do these people know about DT? How do you recruit them?
Eva : Half of them are friends, and the other half is introduced by others. Foreigners like to play, they have the opportunity to find such places through various channels.
Angela: Does the dolphins that push the door have any special meaning?
Eva : We want to find out the meaning of DT in community animals. DT is a humanized community space, and considering the dolphins are more lovely, it is more convenient to identify some IP products and gifts of dolphins and bookmarks. high.
When I talked about it, I started asking the opposite person some more open questions. I intend to start with a very virtual concept - space. Under my presupposition, Eva and I describe the space in very professional terms, like an architect to describe the mechanics and structure of the space, or like an artist to express passion or other extensible imagination. . But Eva's answer is not in my understanding, or far beyond my understanding.
Angela : How do you personally understand the space?
Eva : The space I want is unrepressed. It is easy to clean and clean. It won't break easily and be comfortable. In general, give people a very casual feeling, don't walk in and feel that the decoration is very hard and luxurious, and everything is cautious. I hope that people who walk into DT can feel this way, and they can make it casually. Anyway, things inside will not be bad. The small boxes of paint and flowers that you see on the bathroom floor are made by our employees. There is basically no garbage in our place.
For such an answer, I am indeed caught off guard. Interviewers often conduct interviews with preconceived ideas. In my opinion, the support of DT space should be philosophical and aesthetic, and I obviously emptied on this issue, but it gave me a lot of money. Surprise. I continue to build my own reference frame.
Angela : In Shanghai, do you have a special place to go, do you think it is better than DT?
Eva : No, I think DT is the best.
Angela : Why do you feel this way?
Eva : Because there is everything here. I am not a pure consumer space here, nor a pure office space. That kind of office space is boring, anyone can do this kind of thing. You can do anything at DT, you can drink coffee here, you can work, if you are tired, you can go directly to a lazy couch to sleep, you can also cook here. DT is a home.
Angela : As a home, what special space design is worth mentioning in DT?
Eva : I think there are a lot of things. You see that the bar inside is not there at first, but I insist on a bar. I think this is a way of life, you can change your job to support yourself, but you can't change your lifestyle. So the stairs behind us have been modified. The ornaments you see on the bar are old wooden ladders and dry branches that are picked up on the road. They are worthless, but they are very interesting.
The other is the spiral staircase in the middle. The previous staircase is a very closed entity, so the first floor is very dim, the light can't get in. Now there is a rotating transparent staircase, the whole floor is very transparent, at least much better than before. .
There is also this sun room, you see DT is along the road, but sitting here is very quiet, away from the hustle and bustle, many of my friends come and like to sit here. Especially on rainy days, the sound hits the glass above the head. The bamboo is emerald green and very ethereal.
There is also a third floor central living room, we are going to rebuild a German kitchen where you can make high-end delicious food. Only 60% of it has been built here, and there are many interesting ideas that need to be filled in slowly.
Angela : Shanghai has no better space than DT. Have you experienced such a great experience in traveling abroad?
Eva: Foreign countries are mainly two kinds of space, or they are very strong in design. They are so strong that you can't read them, or they are retro ones, relying on people who operate inside. When you go in, people or products are very comfortable. We also want to do a good job of "content."
Many times, people are ready to accept the experience of the experts as a preaching experience, and I am full of expectations. I am expecting Eva to give me some systematic knowledge, but she and I are talking about life, sunshine, coffee, food, and can't help but think of the only love and food that the network spreads. Suddenly, art, philosophy, and architecture disappeared. I saw a group of lovely children walking around the streets with their own cookies and begging their good neighbors to buy them.
Angela : I feel that in this space, 'empty' is 'full', because there is nothing intact in it, so there is limitless possibilities. The current urban planning fills the space with fullness, but in the hearts of people, it only leaves a sense of crowd, not satisfaction.
Eva : Yes, we have nothing at the beginning, only the wall, and now we don't need extra.
Angela : How is your employee made up?
Eva : The members of our team are currently 5 people. They are my former employees and trust me very much. I think one thing is worth doing, they are willing to follow. In my case, every employee can have their own ideas, some of them are interested in flowers, and some will make coffee.
Angela : What do you think DT is primarily conveying?
Eva: A way of life. Can be hands-on, can work, can also be leisure, there is a living room, garden, like home.
I can seem to feel that DT has become a living, breathable space. I decided to try to ask some more personal questions.
Angela: What personal preferences do you have?
Eva : Go around, like to cook, drink a little wine and chat. Many times I listen to others and see what they are doing now.
Angela : Do you go alone, or are you good friends?
Eva : Being alone, being with others is not so free.
Angela: Then will you write something when you come back?
Eva : Basically, I rarely write. I insist that this feeling is my own and others will not understand. I encourage others to go out and see for themselves, that is the most real.
Angela : I will feel like a quiet person like you, I will like to read. Do you usually like to read?
Eva: I don't have time, I am busy every day.
In the face of the plain answer of the hostess, I decided to succumb to it.
Angela : If DT has to be rebuilt, what do you most want to dismantle?
Eva : Sun room and bar, and the kitchen upstairs.
I am a little surprised, but it seems to be expected. If you have an in-depth understanding of the answer given by Eva, it is not difficult to find out what Eva is most concerned about.
I smiled and asked, can other things be changed? She answered very comfortably, yes. I think this is easy to understand. When Eva faced an empty warehouse, he must know what the soul he most wanted to inject into this space. She has a lot of passionate ideas, but no one is more suitable for it than "better life." I asked for my instincts.
Angela : This makes me feel very interesting because they represent the way you think about life?
Eva : Yes, if it's not there, it's no different from the joint office. When I got this project, there was only 890 square meters. The first action we made was to expand the space and create 1200 square meters. Many elements in this space can be combined arbitrarily. This is not the case, but the sun room, the bar, and the kitchen are essential for life.
Angela : If DT has to be remodeled, how do you want to change it?
Eva : Fill in the flowers and green plants and plant some vegetables on the open space.
Angela : How long has the whole construction been going on, is there anything particularly unforgettable? â€
Eva : 3 months before and after. I went to the United States for a long time some time ago. When I came back, I was sitting alone in a remote corner. They were each busy with their own, and it seems that there is nothing wrong with you. I think it is really very touching. No one from the beginning, I don’t know how to do it, and now you can work very well without you.
Angela : What do you think is the most prominent feature of DT?
Eva: Do not do pure commercial projects, do not do joint office, mainly resource integration, the most efficient use of space, in addition we will be linked to the community, find the street, women's federation, see what can do for the community.
Angela : How does DT make a profit?
Eva : The cooperation project on the third floor has been basically maintained. Waiting to build a German kitchen, signing contracts with some advertising companies, and doing some live food is already very good. Other rentals in each space can achieve revenue targets. For example, if you sign a contract with Hammer Technology Network Red, Wanlian Chamber of Commerce, or other large event companies, we can just arrange the venue and charge a certain rent. It is open 24 hours a day. There are board games every night. Some young rich second generations like to come and play. We provide them with venues, simple food and places to rest.
When the interview came here, I seemed to have encountered a bottleneck. The dialogue seems to answer my doubts, but it seems to be a slap in the face. I want to keep trying, but I am worried that the deepening will cause Eva's discomfort. But if you want to know what, the best way is to ask directly.
Angela : I want to know why you are willing to do this with Zhang Feiyun? â€
Eva : At that time, Mr. Zhang found me and said that if you can do it. We don't have people who can drink coffee like you, and there are no people who can cook like you.
It is difficult for me to express to the reader how much such an answer touches me in such a comfortable sun room. I was suddenly confused by such warmth.
Angela: What kind of person do you think he is? â€
Eva: I don't know if you have been working with him. He is actually a very simple person, doing things in a down-to-earth manner, and being grounded. I don't know if I don't know how to read it. You see that although he has his own company now, there are some, no, no.
As I thought about going deeper, Eva took the initiative to say the following paragraph.
Eva: Actually, I work with others and the other person looks handsome. In the past, Tao Liang summed it up, and Eva’s sister saw a good-looking person and made friends. Even if it’s not good-looking. I also have this requirement for my employees. You can grow up handsome, but you can't be without the tide. Pay attention to your hair style, dress up, and love to be clean.
It seems that one piece of debris continues to splicing in my mind, and I began to follow the feeling and continue to ask.
Angela : Why do you feel that you have the ability to operate DT?
Eva : You can actually ask my friend or employee what kind of person I am. I think that in their eyes, although they can't say that money is a dung, they must not like to do pure business. I just want to do what I like.
Angela : Is this a 'willfulness'?
Eva : It's not self-willed. I only do things that I can control. I can't do things without expectations and grasp. Just like a roller coaster in an amusement park, I can't sit without my own control. The principle of my work is controllable, and I can't try it.
I seem to understand more and more why DT gives people a feeling that although they are very relaxed, they are still orderly and not too loose and ridiculous. This space is a reflection of the will of the hostess, and this will be compatible with the calmness of the lake that I first felt, and the strict self-discipline and control in the slowly emerging bones.
She continued: Our current operations are still immature, and we will slowly formulate some rules, such as where to smoke, where not to put things.
Angela: Will you worry that once these rules are in place, it will make some people who are already relaxed feel a little oppressed?
Eva : No, there are no rules to do bad things. And the rules I have set must be convincing others.
At the end of the interview, I and Eva said what they felt. Perhaps it was the Indian yogi who was written by Maugham in The Blade, which produced a sensory illusion. I feel that I am not struggling with hard bricks at my feet, but a bright and pure lake.
Until I left, I was still thinking about Eva, a hostess who likes the staff's trendy and interesting, a hostess who likes to drink a little wine and chat, a hostess who will not try but will succeed.
I don't doubt what this DT will look like in the future, because interesting people are here, and here will never be boring.
The original article should be written here, and the director of the brand department, Tao Liang, told me two things after reading the article.
First, he knows that DT has a lot of things to come back to, why not interview Eva in the article, why do this.
Second, he would like to know what Eva is doing when he is doing this.
With such questions, I made a return visit to Eva.
Eva: Why is it willing to pick up a lot of "garbage" back because the space was originally a transformation of old things. Our team likes to do things like this. With such a big toy, they are very willing to do something meaningful instead of spending money. For example, the stone in the bathroom mentioned earlier was brought back by our employees from the road and said that it might be used in the future. Later, the mirror was a bit high and the stone was used.
As for the mood, I have always been more happy. From the beginning of the three months to the present, there are things that are improved every day. There are things that need to be challenged. My team and I feel that it is a happy thing to do things, let alone It is something that I like to do.
DT's old things transformation and stock transformation are derived from the hostess's desire to "enjoy life."
I believe that if it is Eva to summarize, what she wants to say will be very simple:
On a profit basis,
Hold the house and keep the truth.
I will not care with you if I transfer this picture.
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