Underwear fashion culture tempts beauty's “close friend”

Underwear as the personal close friend of the human body has also gradually emerged from the difficult role of “尴尬”. With stylish design and colorful colors, it has occupied an important position in large shopping malls. Modern women’s requirements for externalization of underwear have also become consumption. The new drive to increase input and adjust the aesthetic model, women's underwear is a new product, the brand easier to expand the field, "brand store image + fashion consumption concept + underwear fashion culture" will become the future direction of underwear industry, emphasizing the underwear Spiritual values, consumer attitudes, and cultural identity fuse into every detail of products, concepts, and terminals, and influence every consumer through product consumption, brand awareness, and fashion cultural communication.