Recently, Erdos cashmere sweaters joined hands with Haier washing machines, taking the lead in the country to launch the industry's subversive "machine wash" concept.
This is an alliance between a domestic cashmere garment giant and a home appliance industry giant with a strong brand in a different industry. It is reported that this large-scale event called "excellent life of fine washed cashmere" started in mid-December and was launched at about the same time in nearly 100 cities in more than 100 cities across the country for a period of about one month.
In this activity, Ordos and Haier will jointly build a cashmere fine-washing house in nearly 100 shopping malls across the country. In this hut, consumers will personally see the entire process of washing, drying and flooding of Erdos cashmere sweaters in Haier drum washing machines. .
In people's traditional concepts, cashmere sweaters that have always been known as "elegant and luxurious, unique style" can only use hand-washing and dry-cleaning two washing methods. This time, Erdos cashmere products and Haier "automatic file" digital frequency conversion drum washing machine set off at the sales terminal The "revolution" once again confirmed Ordos's technological leadership in the cashmere field.
Haier drum washing machine's technical strength and advanced performance will ensure the safety of Ordos cashmere sweater machine washing, to avoid the cashmere fabric damage may occur during the washing process. Haier made a promise to consumers: Haier's washing machine will be responsible for compensation for the clothing damage caused by the proper use of Haier's "automatic file" digital frequency conversion drum washing machine to clean the Ordos cashmere sweater.
At the end of the year when the "double festival" approached, Erdos preempted the industry and took the lead in technological advancement of "washing cashmere" to take the lead in the end market. The Group attaches great importance to this event. A group of high-level sources said that 31 Ordos marketing subsidiaries, South China Company and various sales branches cooperated with 42 companies of the Haier Group to carry out promotional activities.
It is understood that in the next month, during the joint promotion activities in some regions, the purchase of Ordos cashmere products can also obtain corresponding gift certificates for the purchase of washing machines back washing machine, and the purchase of Haier products can also receive the value of Ordos product gift certificates .
In the fierce market competition, more and more companies regard “cross-industry alliances†as their marketing strategy. We hope to use the appeal of different industry brands to expand the influence of their brands in the same consumer groups. Erdos is an example of Haier's alliance with Haier. Through this kind of "cross-industry alliance" marketing innovation, allowing consumers to experience the superior performance of products, in the era of "determination of winning the terminal", Ordos will once again lead the start.