+XINZHAN Paris Chinese designer brand from Paris

+XINZHAN Paris Chinese designer brand from Paris

Compared with the independent domestic designer brands that have been born in recent years, +XINZHAN Paris was established in 2001, and was founded by the Chinese designer Xin Yan. As a student born in Shanghai, he studied at Donghua University, majoring in fashion design. Later he studied at the designer of ATELIER CHARDON SAVARD, a Paris-based fashion design institution with avant-garde avant-garde designers. He was the first to travel internationally. Fashion industry and one of the Chinese designers who created designer brands in Paris. And more importantly, it incorporated the operation of an independent designer brand into the international fashion ecosystem. Since its very childhood, Xinzhan has fallen in love with art and design. She said: “I have loved art and design for as long as I can remember. Born in Shanghai, the sentiment and architecture of the French Concession in Shanghai, and the grandmother’s description of Shanghai in the 20’s and 30’s greatly affected me and created beautiful things. It was a joyous thing, and after graduating from Donghua University, I chose to study at the famous fashion school ATELIER CHARDON SAVARD in France, and the school founded by Ms. Dominique Savard and him was the only one that broke the tradition in Paris. The teaching methods are aimed at cultivating creative avant-garde designers' colleges. They have a certain influence and focus on the combination of teaching and practice, and cultivate a group of excellent designers. There, I broke the traditional academy's clothing. Understanding the concept of design, the creative ideas of the world are not rigidly adhered to traditional hand-painted manuscripts, and are expressed through various other forms. The biggest feeling is that 'Every person can be a designer, but not everyone can be a Qualified designer.

Xinzhan has just graduated from ATELIER CHARDON SAVARD, Paris Fashion Institute. It is recommended by the President, Ms. Dominique Savard, to enter the famous Christian Lacroix fashion company in Paris. Here she has gained valuable work experience on the one hand, and rich and multicultural on the other. The experience has also added to her a unique international vision and unique insights into art and beauty. In the Western design circles, Chinese designers have always been not the mainstream, and whites or wealthy ethnic minorities will choose brands that are already well-known for their social identity. After the rise of Chinese-American designers in 2000, the show was just over catching up. Chinese-American designs pay more attention to market feedback, so they can receive more extensive and long-term recognition. The uniqueness of the +XINZHAN brand stems from the collision of Eastern and Western cultures. It was influenced by the elegance of the beaches in the 1920s and 1920s and chose the Parisian fashion sense. Prints based on natural things are designed to show romanticism and exoticism. Inspired by the essence of nature, the gorgeous and yet inexplicable, beautiful flowers and birds and insects, dazzling gemstone pearls, the use of mirror effects, to create a feminine elegance and temptation, constitute a brand with a strong sense of recognition floral print. The design with flowers as its main intention blends with the comfortable touch of the season, elegant and elegant, emphasizing the elegant lifestyle that the brand has always emphasized.

French women are accustomed to define themselves with a mini-closet with 10 core items. Every piece is elegant and not out of date. Fashion is a way of life and attitude for them. Compared to France, Xinzhan said: "The development of China's fashion industry is still immature, in the initial stage, rapid fashion, Taobao culture and the pursuit of luxury polarization. Local designers pay more attention to their own star development, have not really walked in International Fashion Industry Mechanism The French Fashion Association was established at the end of the 19th century to create the status of Paris as a fashion capital of the world. They helped emerging designers enter the market, organized Paris Fashion Week, invited buyers and fashion reporters to gather together. In London, they prefer homegrown design, but Paris is really sucking the elites of all countries. Hall-level fashion designers from Japan and Belgium all walked into the world through Paris. In China, between fast fashion and luxury The market between brands did not appear until recently, but the growth of customers was very rapid. China's commercial brands have high turnover, low brand value, and the product and brand image have yet to be improved. This market gap is also of interest to me."

China's fashion industry has experienced the stage of product demand, and it has entered a period of rapid development, brand demand and service enhancement. From the age point of view, the consumption frequency of 25-40 is higher than that of other consumers. Consumers already have better aesthetic standards and they urgently need some distinctive brands. The +XINZHAN is positioned in China's relatively light luxury brand, its price is between luxury brands and fast fashion brands, emphasizing no sense of age design, with a sense of design and practical products to open the market. At present, there are not many designer brands in China, but the growth rate of customers is unexpected. Consumers already have better aesthetic standards and they urgently need some distinctive brands.

Reporter: What are the biggest obstacles in creating a brand?

Yan Zhan: The pressure on the team's construction and management, the team is not large, but includes the design, plate making, sample production, market, property, personnel, public relations and so on. So, recruitment, reserve talents have spent most of my time.

Reporter: What kind of design do you like? What kind of design do you think is a good design?

Yan Zhan: I personally like "elegant rock", YSL's smoking outfit, Balenciga's little black dress, leather garments, leather pants, warm protective blue collar sweaters, and many, many high heels. Bags and unique accessories are fashionable weapon. Like a collision design. Returning to the nature of design, good design is to bring better spiritual experience to people, improve the quality of life, and be side-by-side with design and better life.

Reporter : How to maintain the design of Changxin?

Yan Zhan: Fashion is constantly changing. I discover the beauty and express it through the language of clothing during my travels. Innovation is a process of accumulation. I am always in a state of discovery.

Reporter: Can you describe yourself in one or several words? In your spare time, what do you like to do?

Yan Zhan: Affinity is probably the most I like to listen to, love to laugh, love the beauty, love to eat, love everything beautiful, most of the designers are also good at cooking, not humble. Leisure time to travel, exercise, see art exhibitions, cooking friends.

Reporter: In your eyes, what is fashion?

Yan Zhan: Fashion is first and foremost an attitude. It is simply “interest” and “advocating”. It involves all aspects of life, even emotional expression and ways of thinking.

Reporter: What do you think about the development trend and future of local brands in China?

Xinzhan: Local brands use the new media to play an increasingly important role in manufacturing, popularizing and leading the design direction of the fashion industry. Future marketing will be a new integration of online online marketing and offline stores.

Reporter: In the future, what are your new plans for the brand?

Xinzhan: All-round development of the domestic market. Also doing some lifestyle products to prepare for the XINZHAN home.