This is a difficult problem for many people who bought diamond rings for the first time. Hey, everyone seems to like the counter ring? Like some European and American brands, it seems that everyone is their love user?
In fact, otherwise, the current market share of the jewelry market is still 70% to 80% contributed by jewelry stores. Then why do we have the illusion that most people still buy counter rings, because those people are usually more likely to take the initiative to say "I told you that my ring is XXX", or else I received the ring. At the moment, the outer box and the ring will be photographed and uploaded to Weibo as a fire show.
On the contrary, most people who do not receive the counter ring, they usually choose a low-key, focus on the ring itself, not the box.
We often see ads for counter rings, but do you know? The advertising costs of publishing newspapers and magazines are millions of dollars a year; if it is a TV commercial, it is even more exaggerated. It is impossible to have tens of millions of dollars a year, and these marketing costs are only affordable, but they are sold. Everything is the same (metal raw materials, ore raw materials), design, real, the difference is not big, you can hardly determine the brand of his ring from the ring of a person's hand, unless you ask him.
If you really want to say it, the difference is the photography technique of the photo of the product, the lighting technique displayed in the store, and the facial features of the service staff.
So where do these extra marketing costs go? This is the reason why the counter rings are expensive. Their prices are often 2~4 times more expensive than jewelry stores. For example, a basic design of 20 points diamond ring, assuming the same level of diamonds and ring, the average store may only sell 4000. But a big brand will sell for more than 20,000 yuan. This is the transfer of marketing costs.
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