McQ Alexander McQueen's global "Swallow" series is the prelude to the 2016 autumn/winter clothing collection. On the basis of continuing the Alexander McQueen brand family's "Swallow" classic pattern, it bids farewell to the decorative patterns of past patterns and directs the design language to the heart. The "swallow" image can arouse people's emotional resonance and pass on the gorgeous and vulgar rebellion.
McQ Alexander McQueen's global "Swallow" series is the prelude to the 2016 autumn/winter clothing collection. On the basis of continuing the Alexander McQueen brand family's "Swallow" classic pattern, it bids farewell to the decorative patterns of past patterns and directs the design language to the heart. The "swallow" image can arouse people's emotional resonance and pass on the gorgeous and vulgar rebellion.
To this end, McQ invited artist Tom Tosseyn to build another form of existence of swallows, allowing it to transform the eyes and sharp sharp body, boldly fly in sweaters, T-shirts and shirts; at the same time, Swallow in English into a The highly identifiable manifestation is printed on the chest of a sleeveless T-shirt and hoodie in a Gothic style. The new symbol of Swallow symbolizes the entire series, subverts the theme of traditional birds and wins wide attention from the fashion world.
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