The founder of La pargay brand won the award for Designers of China International Fashion Week

“ Extreme, simple, pure, my design aesthetics. La pargay, not only black and white, but also more expressive in the simplest words, soft and armored. 15 years, constant in constant Change, black and white, is always a surprise at La pargay, because in La pargay black and white is not a color, it is an eternal color.”

—La pargay founder of the brand

In the spring/summer 2015 conference of China International Fashion Week, La pargay “Black and White Power Multi-modern” unveiled as its debut. The briefing of the conference was a simple yet highly detailed design. The uniform-style and H-shaped profiles reveal the neatness and dominance of women, and the round outlines are more feminine and feminine. Through the combination of hard and soft materials and color blocks, the ultimate, simple and pure life is presented. The addition of elements of the sense of the future has allowed the modernization to diversify, subverted people’s past perceptions of black and white, and won praise from judges, audiences, and many media. It eventually won the 20th “Top Ten Designers” award at China International Fashion Week. .

In today's world-oriented process of color, color brings people endless thoughts. Under the brilliant aura, everyone is looking for an attachment and attitude that belongs to their own nature and inner heart. Black and white is day and night. No matter how the world changes, darkness and daytime are the constant theme. Black and white is life, constantly exploring its own trajectory. Black and white is the dual combination of the world, history and the future. Black and white are delivering different cultures and cultures every day.

Over the past 15 years, Lai’s continued adherence and precipitation, innovation, and integration of more mysterious Oriental style, whether from the style, type of tailoring, have introduced a style line more in line with Asian women's body and aesthetic habits: the classic elegant atmosphere Series, casual fashion urban series. Through the fashion, individualization, and differentiation of high-quality products, to the outside world to show a new, independent modern image of women. She used her own style as a model. She has always been “casual and elegant” and advocated the concept of “TO BE YOURSELF”, a modern woman who insists on self-respect and self-respect, and she has created more and more fashion urban women aged 28-45 years. Image, to create a domestic first-class black and white women's brand.

In the past 20 years, the design and creative experience of the fashion industry was founded in 1999 as the founder of the La pargay brand. Since 2000, he has served as the design director and has won awards:

China's Most Personalized Brand Award

Excellent Designer Brand Award

China Fashion Brands Annual Award

China Excellence Brand Award

China Best Style Brand Award

Fashion Women's Famous Brand