a week trip by adidas by Tom Dixon

Tom Dixon is known for its extreme and influential aesthetics of fabrics. Since the 1980s, Dixon has begun a comprehensive return to materials and British craftsmanship. In the first stage of cooperation with adidas, he integrated extraordinary ideas into product design, including padded coat convertible into sleeping bags, easy to carry, ultralight hoodies that can be compressed into small bags, and A five-in-one modular product design that converts into coats, jackets, pants, skirts and shorts. Even the decorations are also multi-tasking, such as a tweed bag that can be converted into a suitcase and a clothing bag that can be used as a backpack.

What is the goal of the Tom Dixon Design Series? This series was born to meet people’s need for a week-long travel with only a suitcase, just like a survival kit. This inspiration comes from the designer's own global travel experience. Dixon said: "I had this idea when I was in Milan. I always had troubles there." Once, Dixon slept on the bench in the park during the furniture exhibition because he couldn't book the hotel room. . Another time in 2010, Dixon was forced to stay in Iceland for several days due to the eruption of the Eyjafjall volcano in Iceland.

With this in mind, Dixon is actually designing a product line that provides convenience for modern life. He believes: “When modern people change from working state to leisure state, there is simply not enough time to consider the corresponding clothing. Then clothes must have the ability to adapt to this phenomenon.”

The product line entitled 'Capsules' is unisex and very practical, with emphasis on product functionality and ease of storage. For example, a quantitative storage package with a detailed description of accommodating items printed on it. This series is based on two types of travel bags and is named The hard and The soft. The suitcase can exhibit rich and varied gradation effects by unlocking the buckling straps, pulling the zippers off and uncovering the lids. Each suitcase can hold up to 7 days of luggage items, and the clothing is laid out in an orderly manner by uncovering different compartments. There are pants, shirts, jackets and three different pairs of shoes in the box. These products are all designed to fit together and are designed to be used across seasons. Taking shoes as an example, they are designed to consist of only two essential elements, namely soles and uppers. This ultimate simplicity is the key to Dixon's design. "The current sportswear places too much emphasis on details. I hope we can eliminate this thinking model."

As typical features of adidas and expectations for Dixon, each product has some subtle details, such as bronze shoelace labels and bag zippers. In addition, there are also clapping breakthroughs in design. For example, tailor-made bottoms in trousers and shirts can be tailored as needed to create a perfect fit without the need for sewing or remodeling.

The price range for clothing is from 110 Euros (Shorts) to 1300 Euros (Winter Coats), the price range of shoes is from 170 Euros to 270 Euros, and the range of jewelry is from 220 Euros to 350 Euros. This series will be sold in stores in November 2013.