Jiarenyuan Women's Clothing Shop opened more than 50 stores during the 11th

Jiarenyuan Women's Clothing opened more than 50 stores during the 11th

Sinawice (Hangzhou) Clothing & Garment Co., Ltd. is a professional enterprise specializing in R&D, production and sales of women's products. It owns a number of women's brands such as "Beauty Court", "Sina Weiss" and "IAM27". Its own garden-style industrial park is located on the banks of the elegant Qiantang River in Hangzhou, covering over 26,000 square meters.

Jiarenyuan brand design concept originates from the style and life culture of Jiangnan, and constantly absorbs the popular elements at home and abroad. The spring outfit is fresh and bright, the summer outfit is graceful, the autumn fashion atmosphere, and the winter outfit is simple and casual. In the market consumption orientation, it mainly targets urban women aged 25-35.

The company has a stable, excellent, high-quality management personnel, technical backbones and outstanding designers. Each brand has established a relatively complete marketing network in various provinces and cities across the country, and has dozens of provincial-level agents and regional agents with long-term and stable cooperation. It has established thousands of special halls, counters and specialty stores in cities at all levels in the country. In the market has a relatively stable group of customers, product quality, quality has been widely recognized by the majority of customers.

Under the premise of stable development, in order to strengthen the women's brand, the company has always put production management as one of the company's management priorities. Over the years, it has continued to implement 6S management of production sites, and has passed the ISO9001 quality management system for several consecutive years. The certification strives to achieve first-class quality and fine craftsmanship; in the process of comprehensively implementing quality management, it strives to create a cohesive and refined management team with integrity, efficiency, leanness and innovation.

The company implements a human-oriented management of human nature in its organization and management so that each employee's enthusiasm, initiative, and creativity can be brought into full play. At the same time, with the use of scientific and rational rules and regulations, the ERP system platform is used to implement quality and technology. , Strict management of production processes. From the purchase of surface materials to cutting, from the follow-up of each process in the production process to the locking and packaging of the rear path, the company has established professional technical guidance and strict quality inspection to ensure the exquisite improvement of product quality.

“Branding integrity, fostering enterprise spirit, and being a brand for 100 years” is the corporate mission of the company and is the navigation mark for all Sinavish people. Since its establishment, the company has always adhered to the principles of good faith management; all work has focused on market requirements as the fundamental starting point; in the course of business, it has always maintained a sense of risk, persisted and focused on the continuous improvement of its brand of women's clothing.

In the next five to ten years of market competition, the company will use "create first-rate brand names and build stable terminals" as its core strategic goal. The focus will continue to expand the design R&D team, strengthen design and R&D capabilities, and improve the ability and level of the entire product planning operation. Second, the company will continue to promote brand culture construction, special service construction, and improve the after-sales service system. The company cooperated with several well-known marketing training institutions and invested a large amount of funds for the training of terminal shopping guide marketing capabilities. In August 2012, the company formally signed the Korean film and television superstar Han Jiaren as the image spokesperson for the Jiarenyuan brand to enhance the brand image and popularity, and continue to increase brand promotion efforts in the future.

Now, the company has set a ten-year goal for sustainable development. It is stepping up the accumulation of comprehensive strength, and internal and external repairs, and strive to make its various brands into first-class brand-name clothing.