Taiwan Meili Ya Enterprise is a research, design, production and sales of women 's fashion company, since its establishment in 1993, adhere to the "fashion and original" design philosophy, has always insisted "honesty, trustworthiness, excellence, positive and innovative ". Companies adhering to the international ISO9001 quality certification system operation, the full implementation of electronic information management, the formation of fabric development, product design, production and sales integration of the international advanced quality management system.
Brand story
The Dull brand is a major brand run by the Meili Group. By the soul of the group - Miss Mo Zhenyu led by design. Mo Zhen Yu was born in Chongqing, China, 25 years old to settle in Taiwan. In the 1890s, it was the most prosperous period in the apparel industry in Taiwan. Through years of study in Taiwan, it often traveled to fashion bases in Milan, Paris, South Korea and Hong Kong to capture its inspiration and inspiration for fashion in various countries. Combined with the aesthetic requirements of Chinese women for apparels, it has become a favorite among Chinese women who are fashionably romantic, young and have a European-style aestheticism and are deeply pursued by the fashion independent pride. No matter how the fashion evolution, the latest fashion lines into use. Let alone proud woman in classic art and modern fashion travel through, wonderful life.
Dull was proudly registered in Taiwan in 2000 and registered in China in 2003. In 2008, Dull was formally promoted in the Chinese market by brand name.
Brand positioning style: young, stylish, feminine, European and Korean style, partial European taste.
Romantic, artistic modern urban women, 25-40-year-old modern women have some financial ability.
Travel and vacation lifestyle, so that clothing is easy with good characteristics, to simplify the busy life of urban women.
Brand concept Brand concept: Travel Vacation lifestyle, so that clothing presents a good match with the characteristics of easy,
Simplify the busy life of urban women.
Brand Culture • DULL Independent arrogance, elegant and confident • DULL acronym • Delicate exquisite handmade and details • Uniqrue unique style and skills • Lovely beautiful fashion figure • Lengendery legendary culture of the historic flavor
Brand Advantages Brand Support:
A proud unique brand culture and brand new brand CIS system. The brand tension generated by the national large-scale activities to bring you more consumers.
market survey:
Companies to each franchisees region and location to do a comprehensive inspection to help investors make accurate investment analysis report.
Image support:
Brand VI, SI norms as a criterion, combined with the actual situation of each store, provided by the company the most reasonable design, and guide the construction until the acceptance.
Display:
Companies to provide each franchisee package of products display props, and provide shop display manuals, professional display division on the store staff pre-load training guidance.
Opening guide:
Companies to help each store to develop business plans, store opened before the professional market and planning staff to assist the site layout and media guidance.
Training support:
Companies at least twice a year to send a professional trainer to shop for face-to-face professional training and guidance, imparting products, display, sales skills, service processes, store management and other series of knowledge.
Management support:
The company provides the scientific system of shop management management process to the franchisee, the provincial agency company management training to enhance the anti-risk ability of agents.
Delivery support:
Franchise stores will all be networked information management, to provide accurate and rapid delivery support.
Advertising support:
In addition to the regular network, newspaper advertising, the company will also plan a large-scale national public relations activities to enhance brand awareness and reputation, and according to different seasons to develop special promotions.
Agent to apply for registration process ↓
Store district survey ↓
Franchise intent to negotiate ↓
The applicant to deliver the franchise brand management fund and the signing of the official franchise book to determine the decoration and purchase budget to confirm the store map and renderings both into the actual operation of the concrete construction ↓ storefront acceptance of the first payment / goods organization store layout and display of goods ↓ Shopping guide professional training opening preparation ↓
Follow-up marketing strategy ↓
Marketing
Company Address: Dashi Village, Panyu District, Guangzhou Tai Chung Road, Victoria Plaza, 7th Floor Advisory Hotline: Mr. Cao Website: http:
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