Editor's note: The current global market for luxury apparel is vibrant and expanding. Among them, consumers' focus on luxury clothing focuses more on the materials they use.
Emerging Markets Drive the New Trend of High-end Fabric Popularity The 2012 Autumn/Winter Fashion Week has just ended. In the latest fashion shows of international luxury brands, the use of materials has become a highlight. In the latest fashion show of Marc Jacobs, the costume of sheer sheer material has lost the mystery of the past and replaced it with a clear light tone of the future. Lace has also become a favorite material for fashion masters, both in color and pattern. And style, the designers have given lace the greatest innovation, and the superposition of two layers of lace, can achieve the effect of 1+1> 2, MiuMiu is to superimpose different colors of lace, reflecting a different level of sense.
Color is also one of the most important aspects of the material. The various colors of ice cream are the latest fashion colors. From high-saturation bright colors gradually to dessert-like soft ice-cream colors, colors are no longer aggressive, more fresh, pink, sweet intimacy. This combination of color and satin material and lace makes international luxury brands look less distant and visually comfortable.
The popularity of chiffon and lace and the popularity of ice cream set off a new round of fashion trends. It also allows the international big-name consumer groups to have a completely different understanding of luxury clothing, and has driven new consumer groups. Isabel Cavill, Senior Retail Analyst at Planet Retail, said: “The general trend of the luxury goods industry is upward. There are enough fans in other emerging markets such as the US market and China,†said Brett Anderson, editor-in-chief and senior vice president of the Robb Report. The Robo Report believes that the high-end apparel market will perform well in 2012. “This is reflected in our editorial plan. In 2012, we had a special section on the trends of high-end apparel, with emphasis on the color and texture of the material.â€
Looking at the world, the number of Chinese consumers with disposable income has been constantly increasing. High-income people pay more attention to the quality of fashion, in short, the quality of clothing materials.
According to Boris Planer, research director of Planet Retail, special attention should be given to the difference between the definition of “high income†for consumers in the United States and China in order to better understand the current status of high-end apparel consumption. "This shows that fashion designers and retailers in emerging Asia and Latin America will continue to expand markets for different cities, not the entire country."
“More than half of China’s consumer luxury spending happens overseas.†Secrow said and pointed out that there is still room for growth in Chinese consumer apparel spending. “Chinese consumers spend a lot on cosmetics and accessories, so they are Consumers, whether overseas or in China, appear to be far less.†Serow continues to say that Bain expects the Chinese luxury apparel market to grow at a rate of 20% to 30% over the next two to three years. “The apparel market has plenty of room for growth. It is only 14% of the country’s luxury goods consumption, which is much less than 25% of other countries. Brazil is an example. Although luxury goods consumption has reached 23 billion euros in 2011, Its growth rate is still fast, and clothing consumption only accounts for 6% of its total luxury spending."
High-income people are more interested in elegant materials Gucci's parent PPR SA plans to open 110 stores this year, half of them in Asia, and the other half in other places. At the same time, Yves Saint Laurent and Balenciaga intend to open a new flagship store in Paris. The group plans to open four branches in Brazil.
The American Cotton Corporation Lifestyle Survey found that for American luxury consumers, the following factors are important for purchasing clothing: fabric quality (94%), durability (90%), fashion and style (86%) . Serow mentioned that luxury apparel accounts for 20% of total luxury consumption. Consumers would rather buy a piece of clothing that they can wear, rather than a few pieces that are popular but outdated. Carvill agrees. “Consumers tend to buy clothes with high added value and that can stand the test of time, so the elegantly-trimmed suit tops will become the main sales products this year.â€
Brands are always important to consumers, Anderson said, but for the wealthiest Americans, quality is the most important factor in determining whether to buy or not. “They seldom think about fashion trends. They think they are the creators of fashion. Classic styles, elegant fabrics and durability are the main factors they consider when buying luxury clothing. This is why some brands, such as Kiton, Hermes There is much commonality between Louis Vuitton and Ermenegildo Zegna. They all pay attention to tailoring, quality fabrics and timeless beauty."
The American Cotton Company Lifestyle Survey and Global Lifestyle Survey found that 81% of high-income consumers in the United States and 79% of high-income consumers in China prefer to buy clothing made of cotton or cotton. In addition, 82% of U.S. high-income consumers and 74% of China's high-income consumer groups stated that cotton and cotton-blend clothing are most in line with current fashion trends.
If there is any deficiency in the luxury market, that is, it has not yet attracted a large number of wealthy middle class people, they have high income but do not spend much on the luxury market. Anderson said: “In 2009, due to the weak US economy, the middle class has almost left the luxury goods market. Now, they are gradually returning. If the economy recovers again, we can expect these consumers to return quickly. However, no matter how volatile the economy, Those who are very high-income consumers are still buying luxury goods."
Emerging Markets Drive the New Trend of High-end Fabric Popularity The 2012 Autumn/Winter Fashion Week has just ended. In the latest fashion shows of international luxury brands, the use of materials has become a highlight. In the latest fashion show of Marc Jacobs, the costume of sheer sheer material has lost the mystery of the past and replaced it with a clear light tone of the future. Lace has also become a favorite material for fashion masters, both in color and pattern. And style, the designers have given lace the greatest innovation, and the superposition of two layers of lace, can achieve the effect of 1+1> 2, MiuMiu is to superimpose different colors of lace, reflecting a different level of sense.
Color is also one of the most important aspects of the material. The various colors of ice cream are the latest fashion colors. From high-saturation bright colors gradually to dessert-like soft ice-cream colors, colors are no longer aggressive, more fresh, pink, sweet intimacy. This combination of color and satin material and lace makes international luxury brands look less distant and visually comfortable.
The popularity of chiffon and lace and the popularity of ice cream set off a new round of fashion trends. It also allows the international big-name consumer groups to have a completely different understanding of luxury clothing, and has driven new consumer groups. Isabel Cavill, Senior Retail Analyst at Planet Retail, said: “The general trend of the luxury goods industry is upward. There are enough fans in other emerging markets such as the US market and China,†said Brett Anderson, editor-in-chief and senior vice president of the Robb Report. The Robo Report believes that the high-end apparel market will perform well in 2012. “This is reflected in our editorial plan. In 2012, we had a special section on the trends of high-end apparel, with emphasis on the color and texture of the material.â€
Looking at the world, the number of Chinese consumers with disposable income has been constantly increasing. High-income people pay more attention to the quality of fashion, in short, the quality of clothing materials.
According to Boris Planer, research director of Planet Retail, special attention should be given to the difference between the definition of “high income†for consumers in the United States and China in order to better understand the current status of high-end apparel consumption. "This shows that fashion designers and retailers in emerging Asia and Latin America will continue to expand markets for different cities, not the entire country."
“More than half of China’s consumer luxury spending happens overseas.†Secrow said and pointed out that there is still room for growth in Chinese consumer apparel spending. “Chinese consumers spend a lot on cosmetics and accessories, so they are Consumers, whether overseas or in China, appear to be far less.†Serow continues to say that Bain expects the Chinese luxury apparel market to grow at a rate of 20% to 30% over the next two to three years. “The apparel market has plenty of room for growth. It is only 14% of the country’s luxury goods consumption, which is much less than 25% of other countries. Brazil is an example. Although luxury goods consumption has reached 23 billion euros in 2011, Its growth rate is still fast, and clothing consumption only accounts for 6% of its total luxury spending."
High-income people are more interested in elegant materials Gucci's parent PPR SA plans to open 110 stores this year, half of them in Asia, and the other half in other places. At the same time, Yves Saint Laurent and Balenciaga intend to open a new flagship store in Paris. The group plans to open four branches in Brazil.
The American Cotton Corporation Lifestyle Survey found that for American luxury consumers, the following factors are important for purchasing clothing: fabric quality (94%), durability (90%), fashion and style (86%) . Serow mentioned that luxury apparel accounts for 20% of total luxury consumption. Consumers would rather buy a piece of clothing that they can wear, rather than a few pieces that are popular but outdated. Carvill agrees. “Consumers tend to buy clothes with high added value and that can stand the test of time, so the elegantly-trimmed suit tops will become the main sales products this year.â€
Brands are always important to consumers, Anderson said, but for the wealthiest Americans, quality is the most important factor in determining whether to buy or not. “They seldom think about fashion trends. They think they are the creators of fashion. Classic styles, elegant fabrics and durability are the main factors they consider when buying luxury clothing. This is why some brands, such as Kiton, Hermes There is much commonality between Louis Vuitton and Ermenegildo Zegna. They all pay attention to tailoring, quality fabrics and timeless beauty."
The American Cotton Company Lifestyle Survey and Global Lifestyle Survey found that 81% of high-income consumers in the United States and 79% of high-income consumers in China prefer to buy clothing made of cotton or cotton. In addition, 82% of U.S. high-income consumers and 74% of China's high-income consumer groups stated that cotton and cotton-blend clothing are most in line with current fashion trends.
If there is any deficiency in the luxury market, that is, it has not yet attracted a large number of wealthy middle class people, they have high income but do not spend much on the luxury market. Anderson said: “In 2009, due to the weak US economy, the middle class has almost left the luxury goods market. Now, they are gradually returning. If the economy recovers again, we can expect these consumers to return quickly. However, no matter how volatile the economy, Those who are very high-income consumers are still buying luxury goods."
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