Bosideng launches 2012 Spring Summer Kidswear with M&Q Fashion Kidswear

Huge Market Potential Contains Unlimited Business Opportunities

The relevant state departments pointed out that China has entered the fourth peak of childbirth, and the number of newborns in 2010 has reached the peak. According to statistics, there are about 400 million children aged 0-16 in China. At the same time, the annual increase in the birth rate at about 15% of newborns is an increase, which means that approximately 20,000 to 30,000 newborn children are added every year.

Experts pointed out that the new round of “baby boom” will bring about a big explosion in the “baby economy”. Relevant data show that since 2000, the growth rate of China's baby industry has been as high as 30%. The growing children’s consumer groups have created a huge consumer market for children in the country. They are the largest consumers of baby products after the United States. In the entire baby industry, children's wear has always occupied an important share, and the market potential in the future is even more exciting for the children's wear industry. After investigation, the annual sales of children's clothing have been rising year after year. Therefore, the development space for the children's wear brand market is very large, and there is no limit to the potential for future development.

With intensified market competition and changes in consumer demand, the children's wear industry is facing a new round of industrial upgrading. In the new children's wear market, how should children's clothing companies cope?

M&Q brand store image

Industry giants join forces to create a big style of children's wear

Faced with a new pattern of “staking and racing” by a large number of domestic and foreign companies, Mr. Liu Zhao, general manager of Lamborgh’s Children’s Products Co., Ltd., is far-sighted and joins hands with the world-famous clothing brand group Bosideng, which will make the Bosideng Group strong in the hearts of consumers. The brand influence and the company's focus on the children's wear industry's 12 years of excellent operational experience, the perfect integration, to create a new leader in the children's wear industry. In the face of the intensified reshuffle of the children's wear market today, Liu said that this is both a challenge and an opportunity.

At present, the development of China's children's wear industry has entered an opportunity period. Consumer demand is gradually becoming diversified, differentiated, and branded. The growth of new-born children will enter a new peak period, which will increase the market space. At the same time, the financial crisis that swept the world a few years ago has accelerated the reshuffle of China's children's wear industry and provided great opportunities for children's clothing enterprises with reliable quality, innovative designs and advanced management.

Lanboxing Children's Products Co., Ltd. has 12 years experience in the operation of children's clothing brands and 20 years of professional children's wear production experience. The company owns four well-known children's wear brands, including M&Q fashion black and white children's clothing. The product line covers seasonal clothing and related children's products for children aged 2-16. In 2011, as Bosideng increased its shareholding in Lamborgh, the M&Q brand received stronger support. The powerful Bosideng Group has brought a powerful impetus to the strong rise of M&Q children's wear brands, bringing the M&Q brand to a new stage of development.

M&Q fashion black and white children's clothing - new products in spring and summer 2012

In combination with Bosideng, the significance of this model of cooperation lies in complementing each other's strengths, avoiding weaknesses, and achieving multiplication effects. M&Q took advantage of Bosideng's corresponding market resources to introduce a complete supply chain system and a strict quality control system into the children's wear brand. Through the professional children's clothing operations team's operations, M&Q made it more effective to face the market. With the respective advantages of Bosideng and M&Q being reflected in the community, it is bound to detonate the acceleration of the M&Q children's wear brand.

M&Q Kids: Easily win wealth by meeting modern consumption

In recent years, with the gradual popularization of children's education, the position of children in the family has been further improved. Now that children are buying children's clothes, parents will think more about their children's feelings. Therefore, children's preference for clothing and staff opinions form an important factor for parents to purchase children's clothing. Today's children have a wide social contact and are easy to accept new things. Therefore, in the selection of children's clothes, children have gradually formed their own "children's clothing concept." The concept of family in our country mostly focuses on children, and the consumption pattern of domestic families “61” has become the engine of children's wear.

In addition, with the arrival of the 80th wedding and childbirth peak, the 80-year-old parents have become the main force in the children's wear market. The development trend of children's wear is also infused with the shadow of this generation of parents' consumption. They are looking forward to putting their children into the cool and modern fashion trend. Therefore, fashion and fashion have become a hot spot in the children's wear market.

Fashion, coolness, personality, and tide... The fashion elements that modern parents and children love to pursue are the charm of the M&Q brand. M & Q children's clothing always pay attention to the child's growth needs, consider the child's feelings, in the design of apparel products, fully integrated into the current trend of the most popular IN pop most popular elements, show children's fashion, personality, cool side, dress up Child's childhood.

Over the years, M&Q has always maintained a unique style from chasing fashion to leading the trend. In the subtle Chinese children's wear market, M&Q has infused a strong fashion charm, setting off a “black and white storm”. M & Q to the entire children's clothing industry in the country to convey a new fashion concept, black and white collocation seems simple, no colorful colors, but in the match, black and white has endless tension, can better shape the children's fashion, personality, simplicity It has a type, cool image, and is more in line with the mainstream of modern consumption.

In the future, the Guangzhou brand company will invest a lot of resources to enhance the M&Q brand value, strengthen the standardized management of the brand market, optimize the service network, and cooperate with franchisees. With the high quality brand effect, professional and meticulous guidance and support, and mature and perfect supply system, we can help franchisees in real terms. In 2012, M&Q children's clothing will be more and more brave! M & Q is willing to work with colleagues from all walks of life to forge ahead, create brilliant. We sincerely invite partners with entrepreneurial ideals to join in to share the joy of M&Q success and create a better tomorrow!