Wang Dongxing, chairman of China Lilang, said the group hopes to introduce the European and American denim series apparel into the Mainland through cooperation or merger. It is also negotiating with several high-end European and American brands in hopes of obtaining the permanent franchise of the brand in the Mainland. In the meantime, the Group will invest about 150 million yuan in L2, a brand targeted at young people. The L2 product will be launched in the Mainland in July next year. The store will have over 100 stores next year, most of which are franchised stores. Ji opened 400 new stores a year Wang Dongxing said yesterday in Hong Kong, the Group hopes to introduce high-end European and American clothing brand to the Mainland, does not rule out the introduction of women's brand. He said that the current market share of the Lee Lang brand in the Mainland for business casual men is about 3.4%, ranking first in its class. At present, the main income of the Lilang brand comes from the second and third tier cities in the Mainland, accounting for about 60-70% of its revenue. Its tier-one cities account for 14% of the total. Currently, there are over 2,600 specialty stores nationwide and hope to open 300-400 new stores each year in the next five years , Reaching 4,500 by 2014, most of which are franchise stores. "I hope Leela will become China's ARMANI in the future." Speaking of the positioning of L2, he said that the main target is young people who have just graduated from university. Therefore, the selling price of the product will not be too high, and the average casual wear is about 500-600 yuan. Class is about 300 yuan. He also said that due to the tremendous potential for market development in the Mainland, there is no plan to open up overseas markets for the time being. At most, it will only take 2-3 years to explore overseas settlement areas with more Chinese people.