COMPLEMENTAIR expands its horizons into more ambitious cultural areas to focus on and explore the subject of “feminism†which is still a subculture. It is undoubtedly risky, but one is naturally extremely sensitive to the trend culture and has endless curiosity for social culture. Brand, doomed to abstain from thinking, can not stand mediocre.
Fashion profile
Brand Name: COMPLEMENTAIR
Established: 2016
Tomo Overview: COMPLEMENTAIR positioning modern, personalized, modern, capable, is a collection of individuality, sexy, publicity in a diversified fashion concept brand, is considered a gentle feminist brand representative. The structural design style incorporates extremely male elements and extremely feminine elements, returning fashion to the relationship with the human body itself, combining functionality and decorativeness, breaking through the traditional fashion language, and reshaping non-black and white design styles.
Perhaps based on a reflection on the gender pattern of the dual opposition between men and women, COMPLEMENTAIR hopes to use its own design work to visually express an anti-binary opposition thinking that has a comprehensive view and an overall system. Functional "1+1>2" system philosophy. In this kind of "1+1>2" system philosophical world, seemingly contradictory elements are complementary elements that, if properly matched, can even double the system power of the final output.
As Li Hailiang said, “A fashion brand focuses on design trends and fashion trends, but it’s normal but when brands start to focus on a possible social trend, it shows that the brand is taking a step closer in the reflection on the relationship between people and society. Perhaps it is It may be experimental, but I hope the COMPLEMENTAIR brand is inclusive and self-reflective. This tolerance can be reflected in all aspects of the brand.
This kind of dialectical reflection on women's rights is not surprising in taking the lead in the field of fashion design. The relationship between fashion and culture is actually much closer than you and I imagine. As a microcosm of social culture and predicting the visible future, designers also bear the heavy responsibility to breed new ideas and care for new ideas. Borrowing the words of Li Hailiang, the founder of COMPLEMENTAIR brand, “Chinese-style feminism has been suppressed for too long. The outbreak of feminine consciousness has nothing but two directions. One is upward, positive force; the other is downward, dissolving power. What I hope my own work will let everyone see is the upward-looking force that combines both gentle attributes and strong qualities, and transmits a firm voice that belongs exclusively to the women of the East."
Do not blindly follow the trend, do not lose the foundation,
Power is often the softest form.
A/W2018 Shenzhen Fashion Week,
Join COMPLEMENTAIR,
Feel the gentleness and strength of oriental women.
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2018.03.15 20:45 C show field