Jessica and Gulia Women: There is a story in the window

Shown here are two brands Jessica and Gloria who are targeting young women. Their positioning is similar, but the clothing style is different, which is very obvious in the display of their own brand stores. In particular, Gloria has greatly enhanced the personality of the brand through the continuation of the theme “Global Travel” in the window.

Jessica is one of the women's brands under the Hong Kong Toppy Group. Jessica uses younger lines in style and style. The Jessica series is designed for young executives. The style of the Jessica is simple, neat and stylish. The plain basic garments are complemented by shirts and knitwear to give people a professional image.

In Jessica's store, the gold-tone wallpaper and clothing style complement each Other. The dark red plexiglass is both decorative and the store is divided into different hanging areas. The retro patterns on the glass also echo the style. The large window shows a set of five white dresses and coats. The models are dynamic and interrelated.