Fashion brand Pedromon: hand-sewn for 80 years

Perromon's exquisite sewing process was included in the "Shanghai Intangible Cultural Heritage" list in 2007

Formerly located in Jingluo Si Road (now Nanjing West Road), Pelowong suit shop

Pedromon's first generation descendant – Dai Zuyu (left), 87, and Li Pehe, 89, reunited in Shanghai in the new year.

For certain contemporary “old names”, “old” is a burden in the fierce trade war. One of the oldest clothing brands in the country, Pedromon, tried to find a rising answer in the “old” at the 80th anniversary of its birth: at the end of February, the image shop of Nanjing East Road opened; in March, the technology of Tianjin Road The center is also about to put into operation. The two completely replicated the traditional model of “front shop and back factory”. In terms of market positioning, Pérolimont will also return to tradition: focus on the development of high-end customization of men's clothing.

Not only in form but also in the spirit of "seeking roots." A special gathering was born: Now the first generation descendants of Pedromon, who are separated from Tokyo, Hong Kong and Shanghai, are Mr. Dai Zuyi, 87, Ms. Xu Aijuan, 88, and Mr. Li Peihe, 89, who meets Shencheng. A total of vicissitudes.

For physical reasons, Xu Aijing, the daughter of Prodimon’s founder Xu Dachang, ultimately failed to come to Shanghai, but this time there was a regrettable root-seeking party that left many intriguing topics...