Online men's clothing direct sales differentiation Zion Bird abandoned a single shirt to diversify

Yesterday, the reporter learned that Bono, an online direct selling brand of the men's apparel industry under the Singbird Group, began direct sales from a single online shirt to a full line of menswear, replacing fashioned design with a single standard product. This means that men's online direct sales have entered the differentiation phase, and PPG is no longer an inevitable model for men's direct sales.

PPG, known as "Dell in the fashion industry," has created a men's shirt direct sales myth. It only through the Internet and sales directory, in just a little over a period of time to reach an average of 20,000 shirts sold every day, to the industry's attention. Inspired by PPG's direct marketing myth, more than 70 companies flocked to the men's Internet direct selling industry. One of the biggest names in the apparel industry is also the Baoxi Bird Clothing, which is its brand for direct sales of menswear.

However, after a period of trials, yesterday, Bao bird released a new season of men's clothing, almost all items related to men's clothing, is no longer a single men's shirt.

Baoji deputy general manager Gao Feng told reporters: "The demand of men's wear direct selling users is not a single standardized shirt. The user's demand for clothing is in fact no different from the traditional storefront. Clothing direct selling is not just a low-priced product."

The analysis believes that Bao Tiao’s transformation is inevitable. Because Bao Tiao has a large group of resources from the Baoxi Group, it is more like a traditional clothing company. Internet marketing is only a means, and PPG is a "light company" with no background in apparel production.