Andersen fairy tale children's wear products since 2006, entered the Chinese market, relying on the Kingdom of the fairy tale brand soul shock, the speed of a series of products into various cities across the country. With the world's great celebrity, fairy tale master Andersen's cultural connotation Andersen children's world brand to create personalized, stylish products. With its fashion, personalized style to meet the needs of children's dressing, not only to achieve the needs of parents buying clothes, but also to meet the innocence of children's innocence. "Andersen's Fairy Tales" to create a very thick culture of the fairy tale Kingdom, provides a platform for children to show themselves and realize their dreams. The mashup model in the adult world can also be used with ease in the children's world. Anderson's fairy tale personalized, stylish mix and match model, so that each child is full of spirituality, full of sunshine. A variety of styles and styles bit by bit are interpreted children's vitality and sunshine.