Maternity industry, an industry that has been born with rising living standards, and just like other industries, is constantly looking for ways to survive in the market competition. In the wake of the financial crisis, maternity wear, the so-called "pregnant belly" economy, has taken the plunge and swiftly developed its economy. It seems that it is being announced to economists that the financial crisis can not deprive the right to dress for pregnant women. This is indeed a black humor, but the maternity industry has indeed demonstrated the interest of many other investors. Unlike other textile products, maternity dress seems to be excavated in the apparel industry, a virgin land, the major businesses competing to enter, leading to a mixed baggage. Especially in the field of e-commerce with lower barriers, it is now the main battlefield for the second and third-rate brands to "gain ground." As the real strength of domestic maternity dress brand seems to be brewing their own strategic planning, there is no delay "touch the net", can not but cause for concern. The current domestic market for maternity wear, the real strength of less than a dozen companies, and these enterprises formally China's maternity dress industry's cornerstone, whether it is physical stores or online stores, is a channel only marketing topics , But really placed in front of the enterprise is how to make their own products in the market to get more favor and recognition, only with good products in these channels have a good performance, or no matter how good the channel, there is no good Product support, but also bound to be the same as the emperor's new clothes, in my intoxicated process. In terms of the current maternity wear market, most corporate product style stereotypes, less emphasis on new product design and development, only focus on sales. These are the shortcomings of these business development. In the market competition, if there are more similar products, the lower the price of the product, businesses and consumers bargaining power will also be reduced. Therefore, the maternity dress enterprises should find their own way to go, that is, in this market to find "Blue Ocean", out of the highly competitive "Red Sea." A brand development, positioning is very important, there is no correct positioning, the market may face many challenges. From brand strategy to product strategy, price strategy, channel strategy, sales strategy, etc., each link determines the success or failure of the nerve. We have seen a lot of ups and downs in this market, there are miracles-shaped vancle, but also can only recall the once-glorious PPG in the changing fashion era, how to survive in the market wave, you need to have its own characteristics , With or without features is a brand can exist in the standard. The market needs to be subdivided, resulting in the emergence of a new industry of maternity wear. To this industry, to further develop, we must constantly innovate, including innovations from the enterprise to the product. Haier then hit the refrigerator won the applause won the market, Huawei's product innovation has won the national industry in the international honor. The road to brand building, each business should eventually provide enough products or services, rather than sky gardens. As the first maternity wear brand in China, Hui Bao HUIBAO, after 13 years of independent innovation, has been adhering to the pursuit of "professionalism, dedication, service and dedication" in Shenzhen's entrepreneurial paradise. By virtue of the uncompromising efforts of its predecessor, Self-improvement, pioneering and innovative, forge ahead entrepreneurial spirit, created today in the industry a good reputation and impressive performance, but also firmly established its brand position in the industry status. Today, Hui Bao HUIBAO has become synonymous with high-end maternity brand. These can not but start from the opening of the domestic market of maternity wear, market segments, a clear target group to find their own development orientation, and then from the product development, channel development, out of its own development model. Hui Bao broke the traditional monotonous maternity style concept, the introduction of fashion concepts to attract international top masters to join, led many outstanding designers team together to form a new product research and development center Hui Bao HUIBAO. Since 13 years, Hui Bao HUIBAO has been placed in an important position in the development of new products, Hui Bao new product development speed is more than other brands in the textile industry can not match. This is the case, the market appeared on the listing of a new product to promote the appearance of buying panic buying boom. The concept of pregnant women fashion also from Hui Bao HUIBAO spread throughout the industry. Hui Bao with its industry leading brand strength, innovative research and development, invested heavily in researching functional women's clothing, the main high-end radiation field of pregnant women in the high-end consumer groups, Hui Bao HUIBAO has been as the preferred product. Because of its unique style concept, the selection of high-quality fine fabrics, scientific and rational ergonomic structure, sophisticated sewing process is the three basic elements of the benefits of the series of products. "Health, technology, fashion," the design concept runs through the entire brand, Hui Bao's designers with their own most real emotions, strongly interpretation of the Oriental women exclusively for the graceful and gentle. Huibao brand won the favor of consumers with its unique style concept of "health, science and fashion", its market sales performance is at the forefront of its peers, winning numerous awards such as "Top Sellers Brand Award" at many department stores such as Texhong, Maoye, Best-selling brand award "," annual sales big "and many other awards. In the survey of consumers, the brand reputation of Hui Bao ranked first in the domestic maternity dresses, becoming the first choice of urban white-collar mothers to buy maternity clothes of choice. Hui Bao pregnant women fashion is committed to creating intellectual, elegant, taste, confident urban white-collar workers. Its design inspired by the pure beauty of nature, to capture the delicate emotions in real life, interlacing flashed light and Smart. Fresh and refined colors, with natural elements of the flowers as embellishment, making the product more concise and comfortable. The target consumer group of Hui Bao pregnant women is urban white-collar workers aged 25-35 years. More than 80% are senior urban white-collar workers and about 20% are private owners, housewives, freelancers and other social women. Most of them have a higher education background with a monthly income of more than 3,000 yuan, with a higher quality of life and a relatively stable source of income. Their pursuit of quality of life, longing for a happy life, has a relatively free consumer dominance and autonomy, while fashion and the United States have a strong sense of autonomy, self-confidence, intellectual, fashion and independence. After 13 years of steady development, today's Huibao HUIBAO brand has laid a solid foundation for the market. In order to establish a good brand image and reputation, La Perle will continue to increase investment, commitment to China's prenatal women to provide a new fashion, healthy and high quality new life and work hard. Looking ahead, the company will further segment the market and gradually implement the operation strategy of diversified development of the brand. For the depth and comprehensive development of the market, the company will operate mainly in direct sales and supplemented by the modern regional agency, franchising and other cooperative business model combined with purposeful and planned marketing channels and channels to further explore and international Market integration. Through strong market expansion, brand promotion, terminal management, nationwide sales of more than 100 Hui Bao brand counters remarkable market. In order to further enhance the brand image, reshape the core value of the brand and promote the diversified development of the brand, the company headquarters decided that within the past two years, the Company will increase its investment in brand building and promotion and enrich the market in a planned manner Operation strategy to further expand the national target market operation network for the brand's diversified development and development of the international market and lay a solid foundation as the first brand of pregnant women's flagship Huibao, while leading the development of domestic maternity dress, but also in the Actively create world-class first-class maternity wear brand. Believe that as a national brand of maternity wear industry - Hui Bao HUIBAO maternity wear in the world will occupy a place! In the "professional, focused, service and dedication," the brand concept, Hui Bao will be all-round, to maximize mothers who provide a new fashion and care for the world pregnant women provide the best quality service and the most sophisticated products. For the world's pregnant women to provide the most satisfactory products and services, to become the world's leading fashion company pregnant women's clothing. As the originator of the domestic maternity dress industry, Hui Bao is obligated to take on more responsibilities. In the current chaotic market, how to develop the domestic maternity dress business healthy and healthy, the performance of Hui Bao HUIBAO in the market has given us the best answer. That is the product is the basis of the brand, a century-old as a millennium old tree, why exist, must be the foundation of its stability! Whether the brand is eventually recognized, ultimately, the product to decide. Only out of the highly competitive Red Sea enterprises, find suitable for their own development characteristics of the Blue Ocean, to seize the market faster. Only understand this truth, China's maternity market can really flourish, vigorous development!