On October 23rd, the award ceremony of "2017LoroPiana Novo Yaya's Best Cashmere Award" was held in Beijing. Mr. Xie Guoyi, Italian Ambassador to China, Ms. Jin Jinmei, Deputy Director of the Industry Department of Inner Mongolia Agriculture and Animal Husbandry, Mr. Fabiod'Angelantonio, CEO of LoroPiana, and invited academic experts, LoroPiana Media reporters attended the event.
This year is the third year of the award by LoroPiana. Mr. Fabio, CEO of LoroPiana, said that LoroPiana has become one of the core companies in the global cashmere industry since 1960. The company gradually purchased from the world's top raw materials and developed to focus on the contribution to social welfare. In recent years, LoroPiana has been offering top-quality cashmere products to its customers, while also aiming to help herders in the top cashmere producing areas improve their living conditions and to allow local animals and their habitats. Get a better balance.
As early as 2009, LoroPiana released the “LoroPiana Official Research Project and Methodologyâ€, applying the most modern selection breeding system to optimize the quality of cashmere in the Alashan region. At present, the method has spread across geographical boundaries to the whole of Inner Mongolia (Alashanyouqi, Alba Banner, Etuokeqi and Chifeng) and Xinjiang.
Mr. Xie Guoyi, Italian Ambassador to China, said in his speech that LoroPiana has always led people to pursue a high-quality lifestyle and to do their best in corporate social responsibility. The “LoroPiana Official Research Project and Methodology†is supported by the Italian government, which combines culture, tradition and innovation. He is very happy to see representatives from the Inner Mongolia region of China participate in it, and hopes that the two academic circles will be able to carry out more cooperation in the future.
Ms. Jin Jinmei, deputy director of the Industry Department of the Inner Mongolia Agriculture and Animal Husbandry Department, pointed out that Inner Mongolia has 80 million tons of cashmere production, covering three lines of cashmere. Among them, Inner Mongolia white cashmere goats account for 3/4 of the world's cashmere and 70% of China's. Top cashmere is also known as "diamond fiber." The local government encourages farmers and herders to breed better varieties of white cashmere goats and provide better quality cashmere raw materials. This time, we cooperated with companies from Italy and guided the cashmere in Inner Mongolia to achieve “high quality and good priceâ€. The Inner Mongolia Agriculture and Animal Husbandry Department is very supportive of this and hopes that the activity will be better promoted and promote local farming and animal husbandry. People do a good job in training goat breeds and provide better raw materials.
Scholars from Italy and China introduced the "LoroPiana official research project and method" to the guests. The method is jointly developed by LoroPiana and China Jilin Agricultural University, Inner Mongolia Academy of Agriculture and Animal Husbandry, Xinjiang Animal Science Academy, Camerino University of Italy and Italy National New Technology, Energy and Sustainable Economic Development Bureau. Adopt “revision of clear guidelines on cashmere card management, fiber collection and rating to achieve rational management of cashmere productionâ€, which requires the collection of cashmere only by means of combing, which not only guarantees the quality of cashmere With animal welfare, it is more assured that the cashmere goats of the same period each year have undercoats for combing. Using this method, LoroPiana can ensure the quality of different cashmere bales in terms of fineness, coefficient of variation, length and yield.
In light of the excellent research results, LoroPiana was authorized to sign an agreement directly with local government agencies to become the first foreign company to obtain legal research licenses for the project in China. The project will promote genetic optimization training courses in various regions and surrounding provinces in Inner Mongolia. The first course will be held in Etuokeqi at the end of October and supports the international doctoral thesis on Chinese cashmere.
With the success of this research and the in-depth knowledge of the subtle relationships between animals, regions and local people, LoroPiana has awarded the best quality cashmere herders every year since 2015. Cashmere Awards." The competition will be held among a large number of herders in Inner Mongolia and other parts of China, as well as trusted suppliers of LoroPiana, and compete for screening with fineness, length and cashmere performance as the main criteria.
This year, the two couples of herdsmen, Batunashun and Burenqiqi, Liu Yaolong and Lu Haiyan won the 2017 Best Cashmere Award. They obtained raw cashmere (an official measurement by the Italian National Research Council) of 250 kg (net weight 102 kg), fiber diameter 13.74 μm and length 29.34 μm from adult goats.
Mr. Fabio said: “It turns out that our vision at the beginning of the project was correct. While fully respecting nature, we actively supported pastoralists to adopt excellent production processes and technologies to obtain high-quality cashmere and affirmed their efforts. It is LoroPiana's corporate social responsibility. The world's finest cashmere is the core source of some of LoroPiana's most precious fabrics. It is this relentless pursuit of excellence that enables us to consistently improve the performance of raw materials and bring to the ultimate end product. â€
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