The well-known American skin care brand OBAGI and the Non-Public Medical Institutions Association Skin Professional Committee held the first "True Power" Case Contest in Hangzhou. The event site gathered doctors and experts from different regions in the industry, condensed authoritative experience and wisdom, used real clinical data for dialogue, and in-depth discussion on academic topics such as "anti-light aging".
Ms. Zhao Qing, Senior Sales and Marketing Director of Obagi China, introduced the meaning of the event: "Real Power", translated from English "Real Story, Real Results", is OBAGI's brand academic event in the United States for nearly 30 years. Collect data from the real world, encourage dermatologists and medical aesthetics doctors to jointly discuss how to provide consumers with comprehensive solutions for facial rejuvenation through the use of functional skin care products, or the combination with different items, and assist the professional in skin management The organization enhances reputation and commercial value.
"Real-world data" is a hot word for medicine in 2021, which specifically refers to the data obtained by researchers through real-world research, which is more authoritative than laboratory data on the evidence-based level. "Clinically Proven"-the listed product has been clinically verified, which is exactly the "professional and authentic" that OBAGI has been tirelessly adhering to and practicing since the brand was founded in 1988.
Adhere to the brand positioning and academic tradition, "Real story, Real result" enters China-the top ten cases are displayed on the same stage
The event lasted six months from the early recruitment to the successful conclusion. 11 cities participated in the tour, 18 product and project joint directions, rigorously selected and professionally judged from the 107 cases collected, and finally 10 outstanding cases came to the fore and went to the finals. On the day of the event, OBAGI invited experts from all over the country-Professor Zheng Zhizhong, Professor Xiang Leihong, Dean Zhao Xiaozhong, Dean Wang Zhan, Dean Wang Weizhen, Dean Wang Xinyu, and Director Yan Lei as the jury.
Real case, own power
A good case sharing requires doctors to have a clear diagnosis and treatment thinking and vivid expression to present it. In the process of elaboration, not only must there be a rich dimensional data display, but also evidence-based medicine as the support.
This excellent case report brought together ten elite players. They explained the report in 15 minutes, and interacted with the jury to comment, and showed the professional charm with "real" cases.
Winners of "Ten Excellent Cases"
Gusu District Qu Xinhua Dermatology Clinic Chen Ran
Guangzhou Yanqing Medical Beauty Clinic Chen Yanqing
Hang Yining, Shenzhen United Rieger Medical Beauty Clinic
He Diyu, Beijing Anjia Hospital
Li Xiaoning, Beijing Zhuozheng Medical Plastic Surgery Hospital
Chancheng Central Hospital, laser department Luo Chunyuan
Hangzhou Orange Carpenter Medical Beauty Clinic Ma Yanhong
Wang Yangyang, Shanghai Jinyan Medical Beauty Clinic
Yu Fan, Xinlimei Medical Beauty Hospital, Sichuan Provincial People's Hospital Medical Group
Tianjin Jinwan Medical Beauty Zeng Sanwu
One person walks fast, a group of people walks far
This "True Power" case collection activity provides a platform for more non-public medical young doctors to show their own charm, create opportunities to communicate with peers and major experts in the industry, and provide more professionals to review new and effective skin care products. Perspective.
There are many types of skin problems. If you want to solve them effectively, consumers need the help of professional doctors. A reasonable combination of items and the use of effective skin care products also need professional guidance.
In mature markets in Europe and America, many consumers have their own dermatologists, just like having their own dentists. Consumers are very accustomed to using and buying effective skin care products under the guidance of doctors in professional clinics.
The so-called "three parts rule seven parts nourishment", professional skin care products as part of the overall skin solution, truly and effectively help doctors solve skin problems, so usually in a stable development of skin or medical beauty clinics, effective skin care products can account for 15%-20% of business income.
One person walks fast, a group of people walks far. Under the trend of the "Internet +" information sharing era, more and more doctors have joined the team of We-media "Science Popularization", intervening in advance to solve skin problems, and providing consumers with more scientific and proven effective solutions , Let consumers understand professional authority, do not over-care, prevent in advance, so that consumers have healthier skin and a more confident state.
U.S. OBAGI has focused on professional skin care for 33 years
As a world-renowned American dermatology functional skin care brand, OBAGI was founded in 1988. It is the "pioneer" in the field of functional skin care products and the first skin care brand in the world to experiment with Fitzpatrick 6 skin types for each product.
OBAGI has been in the field of professional skin care for 33 years. It has always adhered to the brand spirit of "professionalism", adhered to the "evidence-based", advocated a sustainable and systematic skin care concept, invested heavily in technology research and development, and specifically responded to skin problems caused by photoaging. , To create a full range of powerful star products, leading the industry with black technology and formulas. Each of its products will carry out clinical research for different skin types, and have been clinically tested to be safe and effective for type 3 and type 4 Asian skin.
At present, OBAGI has 62 patents, and its business covers more than 80 countries and regions around the world. With its outstanding performance in the fields of freckle removal, whitening, translucent, anti-aging, etc., it has won the favor of more than 30,000 dermatologists and plastic surgeons around the world. It is a "strength faction" high-reputation product. In 2020, OBAGI officially entered the Chinese professional dermatology and medical beauty market, upholding the brand promise of "professionalism", and vigorously carried out hundreds of professional education and academic exchanges in the Chinese market.
As the Western philosopher Diderot said, "Nothing can beat the truth", this is also the "real" change that OBAGI wants to bring to consumers with Chinese doctors.
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