To compete with fast-food fashion champions John Galliano launches second-tier Galliano

John Galliano's young deck

Seeing the past two years, H&M, Zara, Mango, and Topshop advocated the slogan of "first-rate design, second-rate fabrics, and third-rate prices". The success of the camp captured the young people's market step by step. The fashion designers are certainly not free. Following the launch of the young deputy McQ in the previous season by "Alexander McQueen", John Galliano also took the second-line Galliano to compete with the fast-food fashion powers.

This series of rock singers dressed as the theme, regardless of suit dress or printed bikini are Galliano's iconic gorgeous and swagger. Of course, as a second line, the design of poor quality and moderation is difficult to avoid, but the 40% lower price than the main line still brings the gospel to young fans. Galliano has 500 sales outlets worldwide, of which Hong Kong is operated by Joyce.

In the face of popular fast-food fashion brands, although the big-name vice line suffers from price disadvantage, its superiority, in addition to noble bloodlines from high-end fashion, comes from the extraordinary creativity of the designer and the distinctive brand image formed thereby. This is what Dolce & Gabbana seems to lack for those "plagiarists." Then, in order to face the challenges of fast food fashion, designers will inevitably devote more time to the design and production process of the secondary line, ensuring that their clothes are not just "tough shirts and jeans full of brand logos". Galliano claimed that he had personally arrived at each fitting of the design process, and McQueen acknowledged that the mere lazyness of jeans was against his design principles. That being the case, Zara is going to walk.