Near the Shaxi Fuhua Station in the Spring Festival, large and small cloths are in a busy schedule. “Around Fuhua Terminal, Shaxi Station, there are Fuyuan International Clothing Office, Yunhan Commercial Clothing Wholesale Market and numerous cloth shops.†Last week, Huang Minghua, director of Zhongshan Textile and Apparel Inspection Laboratory of Guangzhou Analytical Testing Center, China told reporters , based on this logistics advantages, large and small cloth line, choose electricity suppliers here layout, according to incomplete statistics, the surrounding cloth line around 3000.
On June 1, 2016, Zhongshan Textile and Clothing Rapid Inspection Laboratory of Guangzhou Analytical Testing Center in China officially opened the door. The past two years, the lab has to sand Xi, Tai Chung cloth line, garment enterprises, especially the national apparel electricity supplier country to provide more than 4,000 test reports, and promote the fabric, yarn, garments overall quality improvement.
“Fast fashion†requires higher detection speed
"I don't know if you pay attention to it? Now, on TV, the clothes worn by the stars have been sold on Taobao in a few days. The clothing industry has entered the stage of rapid fashion." Huang Minghua took a sip of tea and opened the topic: the cycle of clothing sales now. Shorter and shorter, fast fashion promotes the traditional industry of clothing to accelerate the pace of technology renewal, design and production. The traditional clothing brand publishes the trend from the T-stage, and then exports the products to the stores and counters. It usually takes several months, and the high-end brand even takes half a year. But based on “fast fashion,†companies can turn product concepts into consumer products in a very short time, and now the fastest companies can do it in 10 days. At present, the most representative brands in “Fast Fashion†mainly include foreign ZARA, H&M, KM, Uniqlo and domestic EMINU.
In response to industry demand, China Guangzhou Analytical Testing Center moved the laboratory forward and chose to set up a place in Shaxi Town, a famous town in China.
“The reason why Shaxi is set up is to provide convenience for the industry. The distribution here is concentrated. Buyers from all over the country come here to get the fabrics. In the past, the quality of the fabrics can only be based on experience. Now there is a quick inspection service, and the customers choose. Through testing, it can be packaged and transported to various places.†Huang Minghua said that they reduced the testing time to an hour or so, which is rare in the industry. Winning time is very important for buyers, to varying degrees Wang has a business around the cloth.
Sweep the QR code to know the quality
With the increasingly strict quality of products, clothing e-commerce settled in Alibaba, opened Taobao shop, need to have a test report, which provides space for the rapid inspection service. The reporter opened Alibaba's business service market and entered “Textile Fabric Component Testingâ€. After entering, many inspection agencies have been stationed.
The products tested by Zhongguang Measuring Shaxi Laboratory cover all domestic textiles and industrial textiles from textile fibers to textile and garment products. The testing items cover physical testing of textile services, dyeing chemical testing, component content testing and ecological safety testing. For example, textile and physical properties testing, color fastness testing, composition analysis, eco-textile testing. Provide testing technology services for textile and garment and its e-commerce enterprises, and promote the transformation and upgrading of the textile and garment industry.
Huang Minghua introduced that some clothing brands have printed the QR code on their clothes, went to the mall to buy clothes, and just scanned the QR code to see the detailed test report. "Detection is an important task to improve product quality. Through testing, the company will gradually cultivate the quality awareness of the company. If the product is removed or even destroyed due to quality problems, the loss will be great for e-commerce," Huang Minghua said.
Industry view "Innovation + Brand" to enhance the "gold content" of traditional industries
Zheng Zhengke, a professional in the apparel industry, said that the clothing industry is not like the past, and it is mainly based on mass production. Now the industry tends to “small demand and small demandâ€, that is, each type of production is not large, but for design, quality, color and style. All aspects are high.
Shi Jiejun, a member of the Guangdong Provincial Political Consultative Conference and a doctor of economics, believes that under the new situation, the two most important paths to improve the quality of development are: innovation development and brand development. Guangdong Province as the first area of reform and opening up and development of SMEs rely on the "three to fill a" developed, the main driving force for the development of low-cost factors, such as low labor costs, environmental costs and land costs. Coupled with low-key and pragmatic style, in the development of SME brand, the development in recent years is relatively slow. In many market segments, it has not seized the opportunity and has been surpassed by enterprises in the Yangtze River Delta.
Shi Jiejun believes that in the future development, if the company does not have a brand, it will fall into a price quagmire. The development of the enterprise will become more and more difficult. Without profit, it will not be able to support the innovation and development of the enterprise, and will also affect the transformation and upgrading of the small and medium-sized enterprises in Guangdong. At present, the domestic market is in a big wave of consumption upgrades, and the domestic demand market itself has a dividend. And this bonus can only be extracted through innovation and brand development.
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