Shitang Showroom2018 Shanghai Autumn and Winter Series Exhibition falls

Shi Tang Showroom Shanghai 2018 autumn and winter series exhibition on April 2 sunset. One did not expect is that in the past two years, Shitang's audience has always had a relatively stable value, but this time the number of visitors and the number of buyers has increased by 30%, and the market activity is evident. How to further serve well, with different needs of the brand and the buyer, we need to think in the future. We can look forward to our further upgrade.

Visitors and buyers both created new highs this time, and the number of visitors for appointments rose sharply from previous years. The four-day exhibition period received a total of 4612 visitors, an increase of 1,150 compared with the previous session. Among these appointments, the number of buyers continued to rise steadily, with a total of 1,913 people, 488 times more than 18SS, or about 41.5% of the total. In addition, the proportion of industry brands and other industry players present at the conference was 22.7% and 29.3% respectively.

Every minute will generate a new intention client at the scene. After preliminary statistics, more than 80% of the brands have obtained more than 10 new intention customers; more than 18% of the brands have received more than 50 new intention customers. . Many brands exhibiting for the first time have achieved far better than expected results. The performance of accessory brands in Shishitang is still gratifying. During the exhibition, the shops are crowded with people and the order volume is bursting! After 18AW Shitang collected the suggestions of the previous season's brands and buyers, it opened the men's section for the first time and it can be said to have yielded a lot of results. The concentrated display of the men's brand Baotuan attracted a more precise customer base, and the average number of new customers in the men's wear category reached an average of 19 or more.

The reputation of Shitang eventually came from our most esteemed professional audience, especially the buyers. Let us listen to their voices. Thank you for your encouragement!

The style of each brand is divided into regions, the positioning is very precise, and the brand is rich.

This time, the brands participating in the exhibition were updated, structured, richer in category, and improved in quality, making them more attractive to local buyers. And compared to other exhibitions, Shitang's visitor traffic was significantly greater and the atmosphere in the venue was very good. Hu Yi

Times service is very good, has always been with our buyers to visit, according to our needs to do brand recommendation, quick permission, high efficiency! The prepared drink ticket is also very sweet. I hope to increase the category of shoes, I wish you can do better! SIKI

For us, Shi Tang has been very familiar with the situation, and this season, there are many new brands on the basis of this, and the visiting time is longer than before. Li Hong

One of my biggest feelings is more direct compared to last year and more goods can be set. Millet

At the same time, the feelings for the buyer and the brand are still very kind, and the targeted buyers will make targeted recommendations to enhance the interaction between the brand and the buyer's shop. Mature women are still very good at the time, but also hope to see more accessories and new hot brands. Also

Shangxin led 6 brands to participate in this event and found that the customers here are very high quality and professional. There are also many big coffee companies who also look at the market, which is a very good display and sales opportunity for cutting-edge designers. Shangxin's brand has been well-received, thanks to the timetable platform! Wu Hongkun

In particular, I am delighted to see that as China's Showroom order model has its origins in the past, after passing the development process in the past five years, it still maintains a steady upward trend and gradually becomes a butterfly change. In this year's event, regardless of brand maturity, product quality, and number of visitors, there have been significant improvements and advancements over the past. In particular, the proportion of professional buyers has increased significantly, and the on-site order atmosphere has become more active and enthusiastic. The momentum, I believe that the development of China's designer brand will soon usher in a quantum leap from qualitative change to qualitative change, will rebuild the new pattern of China's clothing market. It can be said that Shitang has created a strong picture for the diversified transformation of the Chinese clothing market and for the commercial development of Chinese designer brands. Min Xiaoxin

The lace show we held on the 3rd floor of MoCA, the Shanghai Museum of Contemporary Art, was scheduled to end on April 9. However, due to its popularity, we will extend it for one month. If you haven’t had time to watch the “Lace Review” show, you can continue to see the show.

On the afternoon of March 30, we also held a forum with T magazine. The topic is pulling the wind - "Where does the Chinese wind blow?" Outstanding designers Uma Wang, Xu Zhi, Chuang Qu, artist Chen Tianzhuo, blind fan representative Feng Guang, and editor of T magazine Cui Dan have all started from their own experiences.