Ben Wang reported on October 17th that in all so-called "tutorials" on men's wear, there is usually a saying: To look at a man's mix, we must first look at his shoes. This sentence is not false, shoes are the most direct manifestation of men's dress taste. A pair of good shoes can improve the gas field and give people a good impression at first glance, but this is based on the clean and shiny leather shoes.
In order to keep the shoes clean and shiny, people invented such things as shoe polish. Don't look at shoe polish. This thing is used by everyone, but the history and evolution of shoe polish is not understood by everyone. It is a cold knowledge. A useful cold knowledge, understand the history of the development of shoe polish in order to understand the nature of a variety of shoe polish, maintenance from the shoes to more handy.
Shoe oil history
Dark medieval, even shoes are dull
We are now familiar with the shoes, most of the prototypes were born in medieval Europe more than a thousand years ago, shoe polish naturally also followed birth, the Middle Ages is the darkest period in European history, the people's intelligence has not yet enlightened, technology is relatively backward, this Under social conditions, people are destined for a stronger pursuit of practicality.
Shoes in the Middle Ages were even sold by weight because the heavier the shoes were, the more material they used, the higher the natural cost, and the design would not affect the price. The practicality of leather shoes (durable, warm, etc.) is also important. Ornamental.
Dubbin was born in the Middle Ages is the appearance of early shoe polish, this shoe polish is mostly made of beeswax or lanolin-based, the biggest role is to soften the leather and prevent leather from water erosion. However, it does not have the function of enhancing brightness. It is just a piece of grease stuck on shoes.
In the 18th century, animal oil became popular
In the 18th century in Europe, it was the age of democracy and science. However, there was still not much progress in the maintenance of footwear. The new footwear care product that appeared at that time was Neatsfoot Oil. This name came from Old English shoe polish. It is made of animal fat.
Its method of manufacture is also very interesting. It is made by cooking the skin of the animal's calf bone and scraping off the fat from it. Compared to the previous Dubbin, it is clearer and brighter, and the visual effect is even better when it is applied to shoes.
However, Neatsfoot Oil has a disadvantage that it makes the leather brittle, and it is more likely to be contaminated with dust and even darken the leather. The overall situation is still hard to satisfy.
The 20th century, the birth of modern shoe polish
At the beginning of the 20th century, the way in which footwear lasted for more than a thousand years has finally changed. Greasy and inefficient traditional shoe polish has been replaced by modern shoe polish. Its name has also become Polish, and its biggest highlight is glossy. As for later nail polish, this name is also called.) Unlike previous shoe polishes, Polish can make shoes very bright, and Polish advertisements also use this as a selling point.
Not only that, Polish also retains the advantages of the previous shoe polish, it can waterproof, can resist the erosion of natural oxidation, etc., but also can moisten the leather, even the leather that has been eroded and changed color can make up the color.
Because of the functional explosion of other traditional shoe polishes, Polish successfully occupied the markets of various countries. It was a rare global commodity 100 years before the inconvenient circulation of materials, faster and earlier than soft drinks.
Palm wax--the catalyst for shoe polish evolution
Prior to the 1930s, both Dubbin and Polish used mostly animal fats, but they evolved dramatically because of a plant-derived extract called palm wax.
Palm wax is an extract of palm trees. The two most important characteristics are: high brightness and high hardness. These two characteristics make it the perfect choice for polishing wax, which is what shoe polish needs. The texture of carnauba wax is not as greasy as animal fat, and it is not easy to fall off. If Shine Bright Like Diamond is wiped after your shoes, it is basically the credit of palm wax.
If this direct effect is not intuitive, then look at another very important effect of palm wax, that is, waxing the car, you can use it as a mirror.
Who changed the shoe polish time after time?
The first person who invented Dubbin was already unacceptable. However, in the recent changes in shoe polish, we can still trace the origin.
Qiwei® - the creator of modern shoe polish
Kiwi® is the brand that invented the modern polish Polish in the early 20th century. It was founded by William Ramsay in Melbourne, Australia and has been established 111 years ago.
As I mentioned before, Polish was a representative of a global product. To be exact, this is actually a product of Kiwi® Polish. Kiwi® has even become synonymous with Polish, the Kiwi® Polish has become a cultural symbol, and Kiwi® cans are also among the classics in the history of industrial design.
Compared to the colorless products such as Dubbin's shoe polish, the products developed by Qiwei® also have complementary functions, which makes the shoe polish colored for the first time. The black shoe polish we are now familiar with is actually invented by Qiwei®. With its unrivaled radiance, Kiwi® has become a rare star shoe polish product at the time.
And in China, Kiwi® is the familiar Red Bird®. It is believed that many people have seen Red Bird® shoe polish in their family when they were young. It is affordable and easy to use. It is the most impressive label of Red Bird®.
Redbird® merged with Kivi® in 2012 to become the new brand: Redbird®. This new brand combines modern shoe polish pioneers and changers, and inherits the two core technologies while maintaining a consistently high cost-effective route. It is still a very popular brand in China.
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