Exquisite pattern fabrics, exquisite embroidery craftsmanship, fashionable hollow design, one piece of creative children's wear combines the simplicity and elegance of Chinese national costumes, the graceful appearance of western-style palace dresses; the childlike face, confident expression, one small model raises hands In the afternoon of October 21st, Zhejiang Yiyev Game Pack Culture Industry Co., Ltd. was awarded the fashion T stage, in the 2017 China Custom Fashion Week and "China Cup" international clothing. The grand appearance of the contest was held, and the press conference of Yi Jialin’s “Chinese Princess†series was held. The scene is very dreamy, and the small model wearing the "Chinese Princess" costume has perfectly interpreted the characteristics of China and the West, attracting more than 800 people from the industry, the media, and other media.
In April last year, Yi Jialin's "Nordic Princess Series" was released, and sales in various stores have been gratifying for more than a year. In June of this year, Ives established the first game-packing cultural center in China, which deeply integrated the game equipment with the cultural experience. Nowadays, the series of "Chinese Princess" is released, which once again proves that I've firmly adhered to the road of cultural creativity and leading development. The "Chinese Princess" series is divided into five series: Western Region, Central Plains, Lingnan, Guanwai and Nanxun. It combines the traditional costume features of 56 ethnic groups with the design concept of Western princess dress. The overall design is both concise and subtle, while also focusing on the implicit and restrained charm. Yi Jialin's "Chinese Princess" series of works incorporates the cultural characteristics of the East and the West, and its release is a vivid testimony of I've always insisted on cultural creativity to lead the development of enterprises. “Ijialin, as a children's wear brand, has developed from the followers of the times to the pioneers and leaders of the times. It is the integration of cultural connotation and creative design that enhances the competitiveness of products and the influence of brands.†Zhejiang Wang Weijia, chairman of Eyre Game Pack Culture Industry Co., Ltd. said.
Clothing is the traditional pillar industry of Pinghu. There are more than 1,000 clothing enterprises in the city, with an annual output value of about 25 billion yuan. As a modern service industry that Pinghu City has vigorously promoted in recent years, the cultural industry has maintained a relatively fast growth rate. How to integrate the two industries perfectly and realize the borrowing power? In Pinghu, there is a characteristic path of the integration and development of cultural industry and traditional industry. More and more traditional enterprises are guided by cultural creativity like Eyre, injecting cultural connotations into themselves and realizing the gorgeous transformation of themselves. Zhejiang Linshi Fashion Co., Ltd. is a typical representative of Pinghu City's effective use of the network red economy and the development of the network red culture. On the basis of independent research and development, independent design, independent production, and independent sales of “four independentsâ€, the company has transformed the apparel industry into a fashion industry with cultural elements through a series of network red, and maintained a strong market competitiveness. Pinghu Feiling Feixun Garments Co., Ltd. is based on the combination of ODM and independent brands. It always adheres to the road of branding, builds brand culture, and has harvested a large number of brand loyalty powder...
Rich creative design, profound cultural connotation, cultural creativity as the engine is driving the traditional clothing industry in Pinghu, “the old tree takes a new sprout†to transform into the fashion industry, Pinghu is also marching towards the fashion capital.
Editor in charge: Xu Yuehua
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