On October 11th, international fashion brand Ports PORTS held a live party entitled “Love for Heartbeat†in the flagship store of 1567 Nanjing West Road in Shanghai to celebrate the fall of 2017 #LOVE capsule series in China, and Jingdong became the new line of this series. On the only starting platform, Ports PORTS also selected a special style for sale only in Jingdong.
At the party, Marc Boelen, Vice President of Strategic Development, and Ding Xia, President of Jingdong Mall Fashion Business Department, actor Ouyang Nana, Rose & Li Chenghao, Edison Chen, rock singer Gao Qi, singer Ma Bozhen, Zhou Zhennan and many fashionistas and fashion bloggers Debut, explored the fashion charm of the new capsule series of Ports PORTS.
Ding Xia, President of Jingdong Mall Fashion Business Department and Marc Boelen, Vice President of Strategic Development, Ports
Ports PORTS was born in the Canadian port city of Toronto. Founder Luke Tanabe is a global dreamer who pursues a lifestyle of “during the morning in the Sahara Desert and dinner in New York in the eveningâ€. He built the fashion kingdom of Ports PORTS from a top-quality, well-crafted NO.10 white shirt. The product line includes men's and women's clothing, handbag accessories, glasses, fragrance and so on. Adhering to the eternal pursuit of sophisticated fabrics and high-end craftsmanship, Ports PORTS has created countless hand-made masterpieces and trends for consumers over the years, insisting on the classic style to create the modern urban people's spiritual style.
#LOVE capsule series comes from Ports PORTS men's creative director Milan V, as a talented fashionista in the fashion industry, Milan has been inspiration for fashion fashion in the past few seasons with the love of the world's most powerful lingua franca. In the attitude of fashion pioneers, it is the first to give the social meaning of fashion with humanistic connotation, and call for more love and beauty in the world. Each of the classic collections of the capsule series features a powerful "heart" element and the "#LOVE" symbol to convey the profound meaning of "love": life is beating in love.
In recent years, with the young consumer groups gradually becoming the main force of luxury consumption, online sales in the global luxury goods market have developed rapidly, and luxury e-commerce has become a new trend in the industry. In the face of such market changes, the traditional international luxury brand Ports PORTS actively embraced e-commerce, opened up new sales channels, and reached deep cooperation with JD.com, which is known as “quality e-commerceâ€. Baozi PORTS officially settled in Jingdong Mall in October 2015. In the past two years, it has achieved remarkable sales results: 150% in January 2016 and 160% in the second half of 2016. After 2017, PORTS is in Jingdong The platform continued to maintain rapid growth. During the 618 National Shopping Festival, the whole month increased by 200% year-on-year. In the first half of 2017, sales increased by more than 300% in 2016.
Based on the successful cooperation in the past, Ports PORTS has once again joined hands with JD.com to use JD.com as the only starting platform for the new line of capsule series. The #LOVE capsule series is also in addition to the Nanjing West Road flagship store and 51 stores across the country. Launched in the Jingdong flagship store, and the brand also selected a special style for sale only in Jingdong.
Regarding the launch of this new product with JD.com, Marc Boelen, Vice President of Strategic Development, said: "Because of the impact of the development of the e-commerce era and changes in consumer spending habits, we are no longer subject to conservative development strategies, but try to take a The road to youthfulness. In the future, with the rapid changes in the e-commerce of luxury goods, the deep cooperation with Jingdong, a strong e-commerce platform, will surely become an important guarantee for brand rejuvenation."
Ms. Ding Xia, President of Jingdong Mall Fashion Business Department, said: “As an internationally renowned brand, Ports has been favored by countless fashion people and has a very eye-catching performance in the past London Fashion Week. I hope to pass the depth of Jingdong and Baozi. Cooperation can bring more high-end fashion experience to more Chinese consumers. At the same time, I also hope that the 258 million high-end consumers on the Jingdong platform will bring more opportunities for Baozi to reach the young Chinese consumers, and ultimately create for the brand. Greater business value."
Jingdong believes that under the trend of retail reform, online and offline will achieve a complementary relationship, and the contacts between enterprises and consumers will no longer be limited to a single high-traffic portal such as shopping malls and websites, but will become more and more abundant. Faced with such changes, the new, digital retail infrastructure will become more important than ever. Through it, we can serve diverse and varied scenarios more effectively, truly gain insight into the individual needs of consumers, and ultimately realize the experience, cost, and A comprehensive upgrade of efficiency. In the future, JD will continue to work with brand owners to build a future retail ecosystem and jointly welcome the arrival of the fourth retail revolution.
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